Company Profile
Founded in 1886, Bosch is a global leading provider of technology and services, offering innovative solutions across mobility, industrial technology, consumer goods, and energy & building technology. With over 413,000 employees worldwide, Bosch leverages expertise in hardware, software, and connected technologies to drive automation, digitalization, and sustainable development.
Industry
Manufacturing
Company Size
50,000+
HQ Location
Germany
Business Challenge
1. Enhancing Channel Sales Management Efficiency
With multi-dimensional sales targets across different channels, Bosch‘s aftermarket sales operations involved complex target planning and tracking processes. As business requirements continued to expand, improving digital management capabilities could help streamline sales coordination, enhance progress visibility, and strengthen team collaboration.
2. Improving Visibility in AP/TP Expense Management
Managing market and channel promotional expenses requires effective coordination across application, approval, disbursement, and settlement processes. Enhancing digital expense management capabilities could provide greater visibility into budget utilization, improve process efficiency, and support more effective campaign management.
3. Optimizing Sales Rebate Management Across Dealer Networks
With dealers operating across different regions and business tiers, managing diverse rebate policies requires flexible and accurate management mechanisms. Digitalizing rebate processes can help improve budget management, strengthen reconciliation accuracy, and support more efficient dealer operations.
3. Strengthening Dealer Collaboration Through Digital Platforms
With a large aftermarket channel sales team and ambitious business growth objectives, Bosch continues to focus on improving dealer engagement and operational collaboration. Enhancing online information access and communication efficiency can help simplify coordination processes, improve dealer experience, and support stronger channel relationships.
Neocrm Solution
1. Channel Sales Target Management
Neocrm helped Bosch build a “target breakdown, target adjustment, and plan achievement” management framework, bringing target management and actual performance tracking together in one place. The CRM brings full transparency to the sales process, with real-time sales forecasting and analytics to support management decision-making.
2. Closed-Loop Market Expense Management, AP/TP
Through Neocrm, Bosch comprehensively restructured and systematized budget management, campaign approval, expense settlement, and payment into an end-to-end closed loop that runs from budget setting, through campaign planning and execution, to expense settlement and payment, with real-time tracking of campaign performance.
3. Sales Rebate Budget Management
By leveraging Neocrm’s rebate management capabilities, Bosch built a comprehensive, efficient rebate budget solution that tracks rebate plans against target achievement in real time and enables instant rebate inquiries, keeping the rebate system transparent and efficient. Online reconciliation ensures the accuracy and security of rebate settlement.
3. Dealer Portal
With Neocrm’s Dealer Portal, Bosch built a unified portal offering announcements, a knowledge base, and collaboration tools for dealer partners. Dealers can view cooperation agreements, market campaign plans, and rebate disbursement progress in real time, improving data transparency and the overall user experience.
Result
Since implementing Neocrm, Bosch has transformed its aftermarket business management from fragmented, manual processes into a unified, digitally visualized operation across its Sales & Dealer Portal. Business data is now displayed and managed in real time, giving both Bosch and its dealer network transparent, up-to-date visibility into sales, promotions, and channel performance.
Channel expense reconciliation time was cut in half, dropping from 120 days to 60 days, significantly accelerating the settlement cycle for AP/TP market and promotional spend and freeing up working capital across the channel.
Aftermarket business management process efficiency improved by 50%, reflecting streamlined workflows across sales target planning, budget management, and rebate application-to-settlement processes that previously relied on disconnected, offline handling.
Despite the scope of the transformation, the project was delivered on an exceptionally short timeline
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within just 6 months, Neocrm helped Bosch achieve four core project goals: sales target management, AP/TP expense management, sales rebate management, and channel business data visualization, laying a scalable digital foundation for Bosch’s continued aftermarket market growth.
