Overview
Beijing IngageApp Internet Technology Co., Ltd. as an enterprise-scale CRM provider powered by the mobile internet technologies, and our brand name is known as Neocrm. Our main business includes the design, maintenance, development, and update of the CRM software, as well as software consulting, implementation, secondary development based on the PaaS platform, and subsequent maintenance, operation, and support services. Our intelligent solution empowers the engagement between businesses and customers, improving customer satisfaction, and achieving sustainable revenue growth.

Neocrm supports automated business processes from marketing, sales to service. We leverage new technologies such as AI, big data, and IoT to enable businesses across various industries to truly transform into customer-centric digital operation organizations. Our SaaS solutions provide Hikvision with development, periodic maintenance and update, and post-sales services of the CRM software, and our PaaS solutions provide Lenovo with customizable business logics based upon our PaaS platform.

Since its inception, Neocrm has been continuously innovating while ensuring the top-grade quality of its products. For seven consecutive years, it has been the only Chinese CRM vendor listed in the Gartner Magic Quadrant for Sales Automation and surpassed renowned global vendors in key functional indicators. With rich industry insights and customer service experiences, it has won the trust of brand-named customers such as Schneider Electric, HSBC, Lenovo, Mazak and many other Fortune 500 companies. We have raised funding from well-known venture capital firms such as Sequoia Capital, Matrix Partners, and Tencent Corporate Venture. Leveraging the strategic alliance with Tencent, Neocrm has become the market leader in China’s enterprise software sector.

Over the past few years, Neocrm and Tencent have carried out in-depth cooperation, based on the vision of “omnichannel engagement”. To help businesses better engage their customers in the mobile internet era, we leveraged Tencent’s 1.4 billion+ user base and its rich social data set to deliver a fully integrated social CRM solution. This solution utilizes WeCom, WeChat, Tencent QQ, Tencent Advertising platform, Tencent Online Conference and AI, helping businesses engage their customers anytime and anywhere. At the same time, Neocrm joined Tencent’s “Qianfan” SaaS ecosystem to provide end-to-end CRM solutions for businesses across all industries.

Neocrm will continue to cultivate enterprise-scale CRM products and services. While empowering businesses to optimize processes and user experience, it will utilize new technologies to redefine the relationship between companies and their customers.

Product Introduction

Neocrm is by far the market leader in China’s SaaS CRM field, continuously delivering top-grade products and services by leveraging new technologies such as cloud computing, social networking, mobile, big data, IoT, and artificial intelligence. We offer a full CRM product suite, including Sales Cloud, Partner Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, BI, and Neo-Platform (aPaaS platform for CRM).

Neocrm applications are built on top of our industry-leading platform. The combination of aPaaS (Application platform-as-a-service) and customer data platform offers businesses with a 360-degree customer journey management from customer acquisition, sales conversion, and post-sales services to loyalty management.

Company Introduction

Mobile Internet

Social

Cloud

Big Data

 

Team

Neocrm (Xiaoshouyi)’s Founder & CEO Allan Shi has 20 years of experience in sales and sales management in both China and North America, obtained “Top Sales” awards multiple times from multinational companies such as SAP and Dell. Prior to founding Neocrm, he served as the General Manager of Business User Group in SAP China. With his deep understanding of enterprise application sector, Allan led Neocrm(Xiaoshouyi) to become the leader in China’s CRM industry.

Our core team consists of IT enterprise veterans from SAP, Oracle, IBM, Microsoft, EMC, Accenture and other specialists in China and beyond.

At IngagaApp, Sales Management + Enterprise Software + Mobile Internet experts together built a top talent team.

History

2022

Dec. Neocrm was named “2022 China Unicorn Enterprise”
Dec. Neocrm released new solution suite for customer management (Neo BI, Intelligent Tag Engine, Customer Segmentation)
Nov. Neocrm improved intelligence capabilities and launched Next Best Customer, and Neo Suggest function
Oct. Neocrm released Service mini-program, and Partner mini-program
Sep. Neocrm has been selected in Gartner Magic Quadrant for 6 consecutive years, and ranks No.1 globally in CPQ and Analytics function area

2021

Sep. Neocrm released three new product lines in consumer business area (B2C): Neo Retail Solution, SCRM, Commerce Cloud
Sep. Neocrm has raised $70 million in new funding
Jul. Neocrm has been selected in Gartner Magic Quadrant for 5 consecutive years, and ranks second globally in mobile scores
Apr. Neocrm updates its slogan into “Empowering enterprises to be customer-centric”

2020

2020.11

IngageApp (Xiaoshouyi) announced its international brand as Neocrm,launched the digital customer insight product of CDP (customer data platform), serving B2C enterprises through the entire “awareness-interest-purchase-loyalty” customer lifecycle.

2019

2019.09

Neocrm (Xiaoshouyi) raised $120m in series E funding from Tencent, highlighting the latter’s growing focus on Chinese corporate clients. The proceeds will be used for research and to help develop the technology in Tencent’s ecosystem.

2019.09

Neocrm(Xiaoshouyi) hosted its user conference Engage 2019 with the theme of “CRM in the new digital and social era”. Neocrm announced its strategic alliance with Tencent, the largest social network in China, to provide an integrated social CRM solution based on Neocrm Platform-as-a-service technology and Tencent social platform.

2019.06

Neocrm (Xiaoshouyi) was re-elected into Gartner’s 2019 Sales Force Automation (SFA, CRM Core Module) Magic Quadrant, third year in a row; and remained the only Chinese CRM vendor to be selected.

2018

2018.09

Neocrm hosted its user conference Engage 2018 with the theme of “Customer-centric”. Neocrm proposed the arrival of CT (Customer Technology) era, and officially launched the “Engage Suite” product family.

2018.07

Neocrm (Xiaoshouyi) was re-elected in Gartner’s 2018 Sales Force Automation (SFA, CRM Core Module) Magic Quadrant and remained the only Chinese CRM company to be selected.

2018.07

Neocrm launched Marketing Cloud to help companies achieve marketing automation, increasing lead conversion rates and improving sales performance.

2018.03

Neocrm raised D+ round of RMB 100 million funding from Tencent Ventures.

2018.01

Neocrm officially launched Business Analytics Cloud upon the latest big data technology, helping companies make timely decisions and drive business growth.

2017

2017.09

On September 21st, Neocrm’s first user conference Engage 2017 was held in Beijing. More than 2,000 people including users, partners, SaaS service providers, media and analysts from all over the country attended the conference. Neocrm’s Business Analytics Cloud was previewed at this conference.

2017.05

With the mission of “reshaping the connection between businesses and customers”, the company released three new products based on its PaaS, including Partner Cloud, Customer Service Cloud and Field Service Cloud. These new product offerings together with the original Sales Cloud helped the company achieve the full-length connection between sales, customer service and product organizations.

2017.01

Neocrm (Xiaoshouyi) raised the 280 million RMB D-round funding led by Tencent, and released five industry solutions based on its PaaS for Education, Wealth Management, Home Improvement, Media, and Medical.

2016

Neocrm Sales Cloud flagship edition and PaaS product were released, adding capabilities to support large enterprises’ needs of personalized user experience and high-efficiency low-code development, and Matrix Partners China led a 100 million C+ round of funding. In July of the same year, Neocrm launched intelligent CRM and mobile PaaS platform, starting the era of intelligent CRM in China.

2016.07

Neocrm launched mobile intelligent CRM, starting the era of intelligent CRM in China.

2016.04

Neocrm (Xiaoshouyi) raised over RMB 100 million C+ round funding led by Matrix Partners China.

2016.04

Neocrm launched Sales Cloud Flagship Edition and PaaS.

2015

Neocrm (Xiaoshouyi) raised a $15 million Series C funding from Matrix Partners and Sequoia Capital.

Neocrm version 3.0 was released. Unlike the traditional complex enterprise software, it was designed to be ease-of-use and provide great user experience using “WeChat” style interactive design with the clear and intelligent flow.

2014

Due to Neocrm (Xiaoshouyi)’s excellent market performance, only 8 months later, Sequoia Capital quickly completed the 10 million RMB B-round funding.

Neocrm Enterprise edition was released to support the complex business needs of large enterprises. This edition allowed comprehensive coverage from small and medium companies to large enterprise.

Founder & CEO Shi Yanze, together with iQiyi, created the highly regarded CEO talk show “Sales Theory” to solve the various pains and problems faced by sales managers and offered a complete set of sales management services from thought leadership to management tools.

2013

Neocrm officially launched the mobile app, which was a cloud-based CRM product leveraging social and mobile technologies. It integrated mobile, social and cloud, completely transforming traditional CRM, by solving its drawbacks of being large, difficult-to-use, and expensive. Neocrm started with the actual needs of salespeople and created a new-generation mobile CRM. In the same year, we obtained the angel funding from Yun Angel Fund and the Series A funding from Sequoia Capital.

2012

Neocrm version 1.0 was successfully launched. The company’s core technical team came from SAP, Huawei, Sohu, and gathered enterprise software veterans, sales management experts and mobile internet talents. Neocrm was truly “customer-centric”, built an intelligent Office and Sales Force Automation platform for business to fully support sales teams before, during and after sales.

2011

Beijing Renke Interactive Network Technology Co., Ltd. was established as an innovative high-tech company that used mobile Internet technology and experience to “change” enterprise sales management services, and was committed to becoming a professional and innovative CRM provider.