Company Introduction


Neocrm is a subsidiary of Beijing IngageApp Internet Technology Ltd., Co. as an enterprise-scale CRM provider powered by the mobile internet technologies. Our intelligent solution empowers the engagement between businesses and customers, improving customer satisfaction, and achieving sustainable revenue growth.

Neocrm supports automated business processes from marketing, sales to service. We leverage new technologies such as AI, big data, and IoT to enable businesses across various industries to truly transform into a customer-centric digital operation organization. Neocrm helps B2B companies connect with external distributors, service providers, and end-users, establishing a full-cycle customer relationship management system. It also connects B2C businesses and consumers through a social platform based omnichannel engagement mechanism, enabling targeted marketing and highly efficient customer acquisition. Meanwhile, our multi-language, multi-national, multi-currency capabilities support global enterprises to expand their business operations overseas.

Since its inception, Neocrm has been continuously innovating while ensuring the top-grade quality of its products. For four consecutive years, it has been the only Chinese CRM vendor listed in the Gartner Magic Quadrant for Sales Automation and surpassed renowned global vendors in key functional indicators. With rich industry insights and customer service experiences, it has won the trust of brand-named customers such as Lenovo, Shanghai Electric, Sinotrans, Stanley Black&Decker, Mazak and many other Fortune 500 companies. We have raised funding from well-known venture capital firms such as Sequoia Capital, Matrix Partners, and Tencent Corporate Venture. Leveraging the strategic alliance with Tencent, Neocrm has become the market leader in China’s enterprise software sector.

Over the past few years, Neocrm and Tencent have carried out in-depth cooperation, based on the vision of “omnichannel engagement”. To help businesses better engage their customers in the mobile internet era, we leveraged Tencent’s 1.4 billion+ user base and its rich social data set to deliver a fully integrated social CRM solution. This solution utilizes WeChat, Tencent QQ, Tencent Advertising platform, Tencent Online Conference and AI, helping businesses engage their customers anytime and anywhere. At the same time, Neocrm joined Tencent’s “Qianfan” SaaS ecosystem to provide end-to-end CRM solutions for businesses across all industries.

Neocrm will continue to cultivate enterprise-scale CRM products and services. While empowering businesses to optimize processes and user experience, it will utilize new technologies to redefine the relationship between companies and their customers.

Product intorduction

Neocrm is by far the market leader in China’s SaaS CRM field, continuously delivering top-grade products and services by leveraging new technologies such as cloud computing, social networking, mobile, big data, IoT, and artificial intelligence. We offer a full CRM product suite, including marketing cloud, sales cloud, partner cloud, service cloud, BI, and Neo-Platform (aPaaS platform for CRM). Recently, Neocrm launched the digital customer insight product of CDP (customer data platform), serving B2C enterprises through the entire “awareness-interest-purchase-loyalty” customer lifecycle.

Neocrm applications are built on top of our industry-leading platform. The combination of aPaaS (Application platform-as-a-service) and customer data platform offers businesses with a 360-degree customer journey management from customer acquisition, sales conversion, and post-sales services to loyalty management.

Mobile Internet



Big Data



Neocrm (Xiaoshouyi)’s Founder & CEO Allan Shi has 20 years of experience in sales and sales management in both China and North America, obtained “Top Sales” awards multiple times from multinational companies such as SAP and Dell. Prior to founding Neocrm, he served as the General Manager of Business User Group in SAP China. With his deep understanding of enterprise application sector, Allan led Neocrm(Xiaoshouyi) to become the leader in China’s CRM industry.

Our core team consists of IT enterprise veterans from SAP, Oracle, IBM, Microsoft, EMC, Accenture and other specialists in China and beyond.

At IngagaApp, Sales Management + Enterprise Software + Mobile Internet experts together built a top talent team.




IngageApp (Xiaoshouyi) announced its international brand as Neocrm,launched the digital customer insight product of CDP (customer data platform), serving B2C enterprises through the entire “awareness-interest-purchase-loyalty” customer lifecycle.



Neocrm (Xiaoshouyi) raised $120m in series E funding from Tencent, highlighting the latter’s growing focus on Chinese corporate clients. The proceeds will be used for research and to help develop the technology in Tencent’s ecosystem.


Neocrm(Xiaoshouyi) hosted its user conference Engage 2019 with the theme of “CRM in the new digital and social era”. Neocrm announced its strategic alliance with Tencent, the largest social network in China, to provide an integrated social CRM solution based on Neocrm Platform-as-a-service technology and Tencent social platform.


Neocrm (Xiaoshouyi) was re-elected into Gartner’s 2019 Sales Force Automation (SFA, CRM Core Module) Magic Quadrant, third year in a row; and remained the only Chinese CRM vendor to be selected.



Neocrm hosted its user conference Engage 2018 with the theme of “Customer-centric”. Neocrm proposed the arrival of CT (Customer Technology) era, and officially launched the “Engage Suite” product family.


Neocrm (Xiaoshouyi) was re-elected in Gartner’s 2018 Sales Force Automation (SFA, CRM Core Module) Magic Quadrant and remained the only Chinese CRM company to be selected.


Neocrm launched Marketing Cloud to help companies achieve marketing automation, increasing lead conversion rates and improving sales performance.


Neocrm raised D+ round of RMB 100 million funding from Tencent Ventures.


Neocrm officially launched Business Analytics Cloud upon the latest big data technology, helping companies make timely decisions and drive business growth.



On September 21st, Neocrm’s first user conference Engage 2017 was held in Beijing. More than 2,000 people including users, partners, SaaS service providers, media and analysts from all over the country attended the conference. Neocrm’s Business Analytics Cloud was previewed at this conference.


With the mission of “reshaping the connection between businesses and customers”, the company released three new products based on its PaaS, including Partner Cloud, Customer Service Cloud and Field Service Cloud. These new product offerings together with the original Sales Cloud helped the company achieve the full-length connection between sales, customer service and product organizations.


Neocrm (Xiaoshouyi) raised the 280 million RMB D-round funding led by Tencent, and released five industry solutions based on its PaaS for Education, Wealth Management, Home Improvement, Media, and Medical.


Neocrm Sales Cloud flagship edition and PaaS product were released, adding capabilities to support large enterprises’ needs of personalized user experience and high-efficiency low-code development, and Matrix Partners China led a 100 million C+ round of funding. In July of the same year, Neocrm launched intelligent CRM and mobile PaaS platform, starting the era of intelligent CRM in China.


Neocrm launched mobile intelligent CRM, starting the era of intelligent CRM in China.


Neocrm (Xiaoshouyi) raised over RMB 100 million C+ round funding led by Matrix Partners China.


Neocrm launched Sales Cloud Flagship Edition and PaaS.


Neocrm (Xiaoshouyi) raised a $15 million Series C funding from Matrix Partners and Sequoia Capital.

Neocrm version 3.0 was released. Unlike the traditional complex enterprise software, it was designed to be ease-of-use and provide great user experience using “WeChat” style interactive design with the clear and intelligent flow.


Due to Neocrm (Xiaoshouyi)’s excellent market performance, only 8 months later, Sequoia Capital quickly completed the 10 million RMB B-round funding.

Neocrm Enterprise edition was released to support the complex business needs of large enterprises. This edition allowed comprehensive coverage from small and medium companies to large enterprise.

Founder & CEO Shi Yanze, together with iQiyi, created the highly regarded CEO talk show “Sales Theory” to solve the various pains and problems faced by sales managers and offered a complete set of sales management services from thought leadership to management tools.


Neocrm officially launched the mobile app, which was a cloud-based CRM product leveraging social and mobile technologies. It integrated mobile, social and cloud, completely transforming traditional CRM, by solving its drawbacks of being large, difficult-to-use, and expensive. Neocrm started with the actual needs of salespeople and created a new-generation mobile CRM. In the same year, we obtained the angel funding from Yun Angel Fund and the Series A funding from Sequoia Capital.


Neocrm version 1.0 was successfully launched. The company’s core technical team came from SAP, Huawei, Sohu, and gathered enterprise software veterans, sales management experts and mobile internet talents. Neocrm was truly “customer-centric”, built an intelligent Office and Sales Force Automation platform for business to fully support sales teams before, during and after sales.


Beijing Renke Interactive Network Technology Co., Ltd. was established as an innovative high-tech company that used mobile Internet technology and experience to “change” enterprise sales management services, and was committed to becoming a professional and innovative CRM provider.