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<\/a><\/p>\nNeocrm Engage 2020<\/p>\n
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Allan Shi, founder and CEO of Neocrm, starting from the macro-economy, international situation,\u00a0and general environment under the influence of the epidemic, combined with Neocrm\u2019s practical accumulation in market demands, industry trends, product technologies\u00a0and other aspects over the past nine years, made a speech\u00a0on the theme of “Digital Transformation Begins with Customer Digitalization”\u00a0at the\u00a0conference. He emphasized\u00a0the importance of digitalization for current Chinese enterprises to maintain competitiveness, launched a CDP-centered consumer insight experience suite and dual-middle-platform\u00a0CRM, and released the new brand image “Neocrm”, which indicated\u00a0that Neocrm\u00a0would\u00a0drive enterprise digitalization with new connection capabilities, new solutions,\u00a0and new customer values.<\/p>\n
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Allan Shi – CEO\u00a0& Founder of Neocrm<\/p>\n <\/p>\n Lenovo Group, Shanghai Electric, Hikvision, Didi, SBW\u00a0Group and many other industry experts gathered at the conference\u00a0discussing\u00a0“how digitalization can support Chinese brands to become bigger and stronger in\u00a0the new economic environment”\u00a0and sharing\u00a0cutting-edge experience, from digital transformation of enterprises, cost reduction and efficiency improvement practices, to\u00a0abilities\u00a0and development of domestic software.<\/p>\n <\/p>\n Roundtable<\/p>\n <\/p>\n Looking back on the special year of 2020, the new crown epidemic raging around the world, the unpredictable international situation, and the economic trend of intensified competition… The global lifestyle, business logic, industrial form and technology trends have undergone extensive and profound changes. In the midst of these changes, traditional enterprises have ushered in new opportunities through digital innovation, and\u00a0are undergoing industrial chain reconstruction and efficiency enhancement through digital integration.<\/p>\n <\/p>\n The changing world economy has made the digital transformation of enterprises a general trend. Allan Shi mentioned in his speech:\u00a0“Faced with changes in the general environment, the era of enterprises relying on intensive cultivation to enhance their competitiveness has come.”<\/p>\n <\/p>\n Facing the digital needs of enterprises, Neocrm\u00a0has been deeply engaging\u00a0in the CRM field for nine years with the concept of “customer-centric”, and has created a comprehensive, 360\u00a0degree, full-life-cycle CRM\u00a0solution integrating mobile, AI, big data, and IOT, which\u00a0helps enterprises make “one-stop” internal and external connections, improve business operation efficiency and customer satisfaction, and accelerate digital transformation. Shanghai Electric, SBW\u00a0Group, WPS and many other top 500 companies have chosen Neocrm to be their best digital partner.<\/p>\n <\/p>\n Following the changes in the general environment, an increasing number of\u00a0Chinese enterprises seek the development of the global market. As a CRM leader\u00a0in China, Neocrm must support the digital management needs of overseas enterprise. To this end, Neocrm\u00a0has launched a multiple-language, multi-currency, and multi-time-zone product,\u00a0and actively deployed overseas servers. It has always been driven by being a “world-class\u00a0CRM\u00a0service provider\u00a0growing in China”, and has continuously deployed and improved\u00a0its international service capabilities.<\/p>\n <\/p>\n Neocrm\u00a0has been the only Chinese CRM vendor selected in the Gartner Magic Quadrant for Sales Force Automation for four consecutive years, and surpassed international vendors in many capability indicators, becoming one of the CRM vendors with the highest global revenue growth rate in this quadrant in 2019.<\/p>\n <\/p>\n Neocrm\u2019s products and services\u00a0can not only empower the digital transformation of Chinese\u00a0enterprises, but also support more enterprises to expand their businesses outside China. Since last year, Neocrm\u00a0has successively provided world-class products and services to several leading Chinese\u00a0high-tech enterprises such as Lenovo, Hikvision, and Didi.<\/p>\n \u00a0<\/b><\/strong><\/p>\n At the <\/b><\/strong>conference<\/b><\/strong>, <\/b><\/strong>Allan <\/b><\/strong>Shi also revealed that <\/b><\/strong>Neocrm<\/b><\/strong>\u00a0<\/b><\/strong>wa<\/b><\/strong>s cooperating with international consulting agencies to improve <\/b><\/strong>its <\/b><\/strong>GDPR compliance. In the near future, <\/b><\/strong>Neocrm<\/b><\/strong>\u00a0will become the first <\/b><\/strong>Chinese<\/b><\/strong>\u00a0CRM manufacturer that complies with GDPR standards, and will escort more Chinese companies to go overseas with more professional and safe products.<\/b><\/strong><\/p>\n <\/p>\n Under this “new normal” of “user shortage” and stock competition, the original user journey has been completely reconstructed, and the scenarios where consumer touchpoints can be born have become scattered and diversified, greatly increasing the dimension of user operations. The traditional enterprise development mode is no longer feasible, and the enterprises should cultivate\u00a0a group of high-value, high-activeness, high-loyalty, and high-identity users, develop dedicated user management, and establish a closed loop of private domain traffic.<\/p>\n <\/p>\n To serve more industry customers and meet the needs of enterprises in all industries, Neocrm\u00a0and Tencent continuously\u00a0carry out in-depth cooperation on products. Integrating Tencent’s strong C-end user experience and front-end connection capabilities\u00a0with Neocrm’s back-end process management capabilities, the cooperation with Tencent has strengthened Neocrm\u2019s\u00a0external connection capability and opened up the business front-end of B to B to C.<\/p>\n <\/p>\n At this conference, Neocrm\u00a0released a CDP (customer data platform)-centered consumer insight experience suite serving the to C industry, combining CDP’s underlying data and analysis capabilities with DMP, marketing automation, WeCom, and points mall, supporting C-end enterprise customers from the full cycle of “brand perception-interest-transaction-service”.<\/p>\n Consumer Insight Experience Suite<\/p>\n <\/p>\n Neocrm “Consumer Insight Experience Suite” is based on CDP, covering comprehensive big data and AI application systems from traffic operation, marketing automation, consumer insight and experience management to loyalty management, helping brands and enterprises engage with customers, build a traffic moat, and drive performance growth. It is reported that the Neocrm Consumer Insight Experience Suite has been successfully applied in many to C industries such as commercial real estate, retail, and life services, effectively helping relevant customers form a management system from the perspective of the customer’s full life cycle within the scope of CRM products. In the future, it will also fully support enterprises in various C-end fields to achieve accurate marketing and customer acquisition and efficient customer operation.<\/p>\n <\/p>\n Neocrm, equipped with to B+to C, launched the “Dual Middle-Platform CRM”. With the combination of “business platform” and “data platform”, it provides enterprises with full-touchpoint customer connections, as well as 360-degree customer journey digital support from customer acquisition, sales conversion, after-sales service to loyalty management.<\/p>\n <\/p>\n When Neocrm was founded, it was a representative of the new-generation CRM in the era of mobile Internet. Unlike the previous generation of CRM products that only focused on traditional informatization, Neocrm introduced more Internet technologies such as mobile, social networking, and big data to CRM, helping enterprises better engage customers in a digital form. With the continuous development of Internet technologies, Neocrm is also innovating, gradually introducing new technologies such as AI and IoT to inject new capabilities into CRM, and enabling enterprises to engage end users more agilely, accurately, efficiently and intelligently.<\/p>\n <\/p>\n Neocrm\u2019s dual-platform functions are growing increasingly mature in To B, To C and intelligent business closed loop, the dual-platform CRM will become the key for digital transformation of enterprises in the future, providing the driving force and value gain for enterprises to improve their business quality and efficiency.<\/p>\n <\/p>\n With years of industry experience, Neocrm launched a new brand image at this conference, including the new brand logo “Neocrm”, the English name “Neocrm”, the mascot \u201cNeo\u201d\u00a0and a new domain name \u201cwww.neocrm.com\u201d.<\/p>\n<\/a><\/p>\n<\/a><\/p>\nD<\/b><\/strong>omestic CRM <\/b><\/strong>H<\/b><\/strong>as <\/b><\/strong>W<\/b><\/strong>orld-<\/b><\/strong>C<\/b><\/strong>lass <\/b><\/strong>C<\/b><\/strong>apabilities<\/b><\/strong>\u00a0with Breaking-Through To B Capabilities<\/b><\/strong><\/h3>\n
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