Recently, Qiaqia Food\u00a0Co., Ltd., a leading company in the nut roasting industry, reached a strategic cooperation with Neocrm – the\u00a0enterprise-scale\u00a0CRM provider, and the CRM project kick-off meeting was successfully held in Hefei, China. Chen Xianbao, Chairman of Qiaqia, Chen Qi, Vice President of Qiaqia, Xu Tao, CGO of Qiaqia, Allan Shi, founder &\u00a0CEO of Neocrm, Wu Yan, Director of Neocrm Implementation Services of East China, Wu Kai, Director of Neocrm Professional Services of East China, and other project team members attended the meeting. This meeting marks the strategic cooperation between the two companies. Neocrm delivers an automated sales solution to Qiaqia, digitizing and intelligentizing its businesses such as\u00a0group buying and VIP customer management.<\/p>\n
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Qiaqia Food was founded\u00a0in 2001,\u00a0and listed on the Shenzhen Stock Exchange in 2011. It is a modern snack food company with traditional roasted seeds and nuts as its main business, and its\u00a0products are sold worldwide. After years of development, Qiaqia has grown into a leading brand in China’s nut roasting industry, and developed into a modern food industry integrating industrialization, mechanization and informatization\u00a0through technology\u00a0innovation, leading and making great contributions to the overall development of China’s nut roasting industry.<\/p>\n
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Known as the “First Share\u00a0of Roasted Seeds and Nuts”, Qiaqia, has been embarking\u00a0on a road of rapid development\u00a0since it got listed. According to recent annual reports\u00a0released by Qiaqia Food, its revenue stood at 5.289 billion yuan, up 9.35 percent year-on-year, while net profits rose 30.73 percent to 0.805 billion yuan. Qiaqia Food reveals\u00a0that its\u00a0strategic goal for 2023 is to achieve tax-included sales amount of 10 billion yuan\u00a0with sunflower seeds about 6 billion yuan, nuts about 3 billion yuan, and other snack foods about 1 billion yuan.<\/p>\n
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After nearly two decades of management, Qiaqia’s business is also expanding\u00a0in the nut snack\u00a0industry, and its production, operation, management and marketing systems are becoming increasingly\u00a0complex. For an established snack\u00a0company, a single\u00a0product\u00a0category is prone to\u00a0growth bottlenecks, so building multi-category product combinations\u00a0is the only way\u00a0to go.<\/p>\n
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In addition to category expansion, Qiaqia also sees the opportunities and dividends of group buying of snacks, and actively develops group buying and VIP customer businesses. In 2019, Qiaqia Food’s e-commerce revenue has accounted for more than 10% of its total revenue; in 2020, it ushered in\u00a0community group buying. In this circumstance, Qiaqia urgently needs an efficient customer relationship management platform to optimize business processes,\u00a0to increase\u00a0market shares, and to promote\u00a0sustainable performance growth.<\/p>\n
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As an enabler of digital intelligence in Qiaqia’s group buying business, Neocrm, based on Qiaqia\u2019s current business status and needs, combined with Neocrm\u2019s\u00a0sales cloud and integrated solutions, helps\u00a0Qiaqia:<\/p>\n
\u25b7Connect with other systems of the group, and realize integrated management of sales,\u00a0services,\u00a0and internal information sharing through integrated sales and services solutions;<\/p>\n
\u25b7Build accurate user portraits, fully understand consumer information, gain deeper insights into consumer preferences, accurately formulate marketing strategies, and enhance consumer loyalty and stickiness\u00a0by leveraging big data and computing capabilities;<\/p>\n
\u25b7Standardize group buying processes, and efficiently realize\u00a0reporting of\u00a0group buying customers, group buying order collection, and approvals\u00a0of group buying rebates;<\/p>\n
\u25b7Establish standardized service systems, and efficiently control the entire process of\u00a0“market planning-customer coverage-demand mining &\u00a0cultivation-order\u00a0signing-fulfillment and delivery”;<\/p>\n
\u25b7Digitally\u00a0control all links from sales to services, real-time view business data, accurately\u00a0predict business performance, efficiently control risks, thus ramping up\u00a0win rates.<\/p>\n
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In the era of the digital economy and new infrastructure, Qiaqia will leverage\u00a0new Internet technologies\u00a0to continuously explore the digital transformation path most suitable for it, and take the lead in the global nut industry. Neocrm\u00a0will also utilize\u00a0its rich experience and successful practices accumulated in the past cooperation with food retailers\u00a0such as BESTORE\u00a0and LYFEN, as well as its professional product and solution capabilities, to help Qiaqia realize full-process digitalization and group purchase intelligentization,\u00a0empowering\u00a0it\u00a0to achieve large-scale\u00a0development and sustainable revenue growth in the broad nut industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
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