{"id":38067,"date":"2022-01-05T08:35:33","date_gmt":"2022-01-05T08:35:33","guid":{"rendered":"https:\/\/www.neocrm.com\/en\/?p=38067"},"modified":"2022-01-05T08:36:43","modified_gmt":"2022-01-05T08:36:43","slug":"neocrm-launched-new-scrm-products-invested-consumption-industry-70-million-us-dollars-new-funding","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/news\/38067.html","title":{"rendered":"Neocrm Launched New SCRM Products and Invested More on the Consumption Industry with 70 Million US Dollars of New Funding"},"content":{"rendered":"

On September 14th, 2021, the 2021 Neocrm Media Conference was held in Beijing with the theme of \u201cDirect To\u00a0Customer\u201d. Neocrm\u00a0described its strategic plan in the B2C consumption sector, and launched two vertical SCRM products developed based upon\u00a0WeCom: a digital platform of smart stores – Neo Retail\u00a0and an integrated SCRM platform of marketing, sales, and\u00a0services – Neo SCRM, as well as\u00a0an enterprise-level e-commerce platform – E-commerce Cloud. Neocrm\u2019s founder & CEO Allan Shi said that Neocrm obtained a new funding of 70 million US dollars recently, and the new funding would\u00a0be mainly used to increase\u00a0investment on the consumption sector, helping B2C sectors such as automobile, finance, and\u00a0retail engage\u00a0consumers, and consolidating Neocrm\u2019s\u00a0leading role in these sectors.<\/p>\n

With the popularization of the mobile Internet in the past 20 years, online consumption has been developed vigorously in China. Facing the COVID-19, many new online consumption\u00a0modes\u00a0have emerged, such as livestream e-commerce, community group buying, online medical consultation, fresh food e-commerce, contactless delivery, etc. The online trend of consumers has laid a foundation for the\u00a0new digital consumption system, and people from all walks of life realize that the \u201ccustomer-centric” era\u00a0has come. How to engage\u00a0customers, to\u00a0build a private domain traffic operation system, and\u00a0to better\u00a0leverage the\u00a0digital economy have\u00a0become an urgent issue.<\/p>\n

To better solve this issue, Neocrm made a strategic alliance\u00a0with Tencent, and developed the end-to-end, dual-middle platform-type CRM\u00a0based on Tencent\u2019s\u00a0WeCom, AI, big data, DMP, call center, and QQ channel, providing\u00a0enterprises with full private domain traffic operation capabilities during\u00a0customer acquisition,\u00a0retention, and\u00a0fission. In addition, Neocrm\u2019s advantages in\u00a0customization, integration,\u00a0and industrialization, which are built upon the leading and mature application-level product capability and flexible customization\u00a0of the PaaS platform, help it develop from a\u00a0general CRM to a vertical-industry\u00a0one.<\/p>\n

As a leading brand in China\u2019s CRM industry, Neocrm has successively made cooperation with Shenyang Blower Works Group Corporation (SBW), Lenovo, Shanghai Electric, Hikvision, Schneider Electric, and other Fortune Global 500\u00a0companies, and helped many multi-national\u00a0enterprises switch their CRM systems from world-renowned brands to Neocrm. For five consecutive years, Neocrm has been\u00a0the the only Chinese CRM vendor\u00a0selected\u00a0in\u00a0the\u00a0Gartner\u00a0Magic Quadrant\u00a0for\u00a0Sales Force Automation.<\/p>\n

To help more enterprises fulfill the \u201ccustomer-centric\u201d digital operation, Neocrm has applied its accumulated experience in products, technologies\u00a0and services\u00a0to the B2C consumption industry. By leveraging WeCom\u2019s\u00a0“Engage” feature, the\u00a0Neo Retail<\/strong>\u00a0and\u00a0Neo SCRM<\/strong>\u00a0help the consumption industry directly engage\u00a0consumers, realizing delicate\u00a0and intelligent closed-loop operation of the private\u00a0domain\u00a0traffic, and\u00a0driving sustainable sales growth.<\/p>\n

Neo Retail helps\u00a0consumption chain store enterprises with low per customer transaction realize online and offline business interaction, such as retail, mother-baby, fresh food, cultural & creative industries. Through features such as WeCom smart shopping guides, online membership cards, mini program malls, and smart membership operation, these enterprises can directly engage\u00a0consumers, provide accurate operation services with\u00a0deep\u00a0insights\u00a0into members, and improve member\u00a0stickiness and repurchase rates, enabling all chain stores to realize “digital operation like Starbucks\u201d quickly and cost-effectively.<\/p>\n

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Neo SCRM is targeted for high-value consuming\u00a0industries. It\u00a0provides\u00a0WeCom marketing lead processing,\u00a0sales follow-up,\u00a0precise interactive marketing,\u00a0after-sales services, and\u00a0intelligent membership management,\u00a0and mini program malls to empower\u00a0digitization and intelligence throughout the whole customer\u00a0life cycle, helping\u00a0consumption sectors with high per customer transaction and long consumption decision\u00a0periods\u00a0(such as automobile, bank, insurance, education, home decoration) develop integrated private domain traffic solutions\u00a0that cover the entire customer life cycle from sales to services.<\/p>\n

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Neo Retail\u00a0and Neo SCRM\u00a0are two WeCom SCRM products oriented to\u00a0vertical industries, and built based on the Neocrm PaaS platform. They can flexibly configure and customize businesses, and meet custom demands of different industries and enterprises.<\/p>\n

The Neocrm\u00a0E-commerce Cloud<\/strong>\u00a0can\u00a0help enterprises build online malls\u00a0and form the\u00a0closed loop of \u201cdrainage, operation, transaction\u201d of private domain traffic by integrating smart shopping guides, membership management, and other features. In addition to directly engaging\u00a0customers, it activates the traffic pool with various marketing methods to increase conversion & repurchase rates and monetize the private\u00a0domain\u00a0traffic\u00a0of the brand.<\/p>\n

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Neocrm\u2019s\u00a0original intention\u00a0is always to empower the engagement\u00a0between enterprises and customers with social and mobile\u00a0capabilities. In the past ten years, Neocrm has always made innovations and breakthroughs surrounding\u00a0\u201cEngage\u201d to deeply integrate CRM with new Internet technologies, such as mobile, social networking, big data, and AI. Facing the increasingly severe problems such as\u00a0high-cost customer acquisition, difficult\u00a0customer\u00a0conversion, low repurchase rate, and traffic monopolization by large e-commerce platforms in the consumption industry, Neocrm\u00a0endeavors\u00a0to help enterprises establish and operate the private domain traffic,\u00a0better engage\u00a0and serve consumers, realizing\u00a0digital transformation from “product-centric” to “customer-centric”, and driving\u00a0development through business mode changes.<\/p>\n

At the conference, Allan Shi said that with the new round of funding, Neocrm can\u00a0better help B2C enterprises tear down the “high wall” between them and\u00a0consumers, develop a full private domain traffic cycle of “marketing-operation-conversion\u00a0&\u00a0repurchase-reputation\u00a0spreading”, and accelerate business growth. Neocrm has provided\u00a0digital services for leading companies in the consumption sector, such as Bestore, Qiaqia Food, Changba, Segway-Ninebot, and C&D Automobile.<\/p>\n

The online trend of consumers is forcing the digital transformation of enterprises, and the latter\u00a0should start with customer digitalization. Sustainable business growth can only be realized by following the trend of the digital economy era\u00a0which is customer-centric, engaging\u00a0customers and gaining deep insights into\u00a0customers. Neocrm will use more professional and leading product, platform,\u00a0and industry solutions to inject new energy into digital transformation of more enterprises,\u00a0and to build new bridges for enterprises to engage consumers. We look forward to working with more enterprises to create a new ecosystem for industry development and to develop the digital economy rapidly.<\/p>\n

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