{"id":31711,"date":"2018-07-24T02:25:23","date_gmt":"2018-07-24T02:25:23","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/?p=31711"},"modified":"2020-09-10T05:29:32","modified_gmt":"2020-09-10T05:29:32","slug":"%e9%94%80%e5%94%ae%e6%98%93%e5%86%8d%e5%ba%a6%e5%85%a5%e9%80%89gartner%e9%ad%94%e5%8a%9b%e8%b1%a1%e9%99%90-%e4%bb%8d%e4%b8%ba%e5%94%af%e4%b8%80%e5%85%a5%e9%80%89%e7%9a%84%e4%b8%ad%e5%9b%bdcrm%e4%bc%81","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/gsdt\/31711.html","title":{"rendered":"\u9500\u552e\u6613\u518d\u5ea6\u5165\u9009Gartner\u9b54\u529b\u8c61\u9650"},"content":{"rendered":"

\u8fd1\u65e5\uff0cGartner\u516c\u5e03\u4e862018\u5e74\u9500\u552e\u81ea\u52a8\u5316(Sales force automation\uff0c\u7f29\u5199\u4e3aSFA\uff0cCRM\u6838\u5fc3\u6a21\u5757)\u9b54\u529b\u8c61\u9650\uff0c\u9500\u552e\u6613\u7ee72017\u5e74\u9996\u6b21\u8fdb\u5165\u8be5\u8c61\u9650\u540e\u518d\u5ea6\u5165\u9009\u3002<\/p>\n

Gartner SFA\u9b54\u529b\u8c61\u9650\u4f5c\u4e3a\u9500\u552e\u81ea\u52a8\u5316\u9886\u57df\u6700\u6743\u5a01\u3001\u6700\u5177\u5f71\u54cd\u529b\u7684\u5206\u6790\u62a5\u544a\u4e4b\u4e00\uff0c\u662f\u901a\u8fc7\u4e2d\u7acb\u3001\u5ba2\u89c2\u5730\u8c03\u67e5\u5168\u7403\u591a\u5bb6\u4f9b\u5e94\u5546\u53ca\u5176\u5ba2\u6237\uff0c\u6765\u8bc4\u9009\u51fa\u4ee3\u8868\u4ea7\u4e1a\u98ce\u5411\u6807\u768415\u4e2a\u4f9b\u5e94\u5546\u8fdb\u5165\u8c61\u9650\u3002\u8fde\u7eed\u4e24\u5e74\u5165\u9009\u8bc1\u660e\u4e86\u9500\u552e\u6613\u4e0eSalesforce\u3001Microsoft\u3001Oracle\u3001SAP\u7b49\u5168\u7403\u7684\u4f01\u4e1a\u670d\u52a1\u4f9b\u5e94\u5546\u540c\u573a\u7ade\u6280\u7684\u5b9e\u529b\u3002<\/p>\n

\"\"<\/a><\/p>\n

Gartner\u9b54\u529b\u8c61\u9650\u62a5\u544a\u8ba4\u4e3a\uff1a\u9500\u552e\u6613\u7684\u4ea7\u54c1\u5bf9\u4e8e\u91c7\u7528B2B\u3001B2C\u9500\u552e\u6d41\u7a0b\u7684\u4f01\u4e1a\u800c\u8a00\u5341\u5206\u9002\u7528\uff0c\u5e76\u4e14\u53ef\u4ee5\u652f\u6301\u5728\u6d77\u5916\u8bbe\u6709\u5206\u516c\u53f8\u7684\u4e2d\u56fd\u4f01\u4e1a\u4f7f\u7528\u3002\u6b64\u5916\uff0c\u9500\u552e\u6613\u4e00\u76f4\u81f4\u529b\u4e8e\u5f00\u62d3\u9ad8\u7aef\u5e02\u573a\uff0c\u5df2\u7ecf\u5728\u9ad8\u79d1\u6280\u53ca\u8f6f\u4ef6\u3001\u5236\u9020\u4e1a\u3001\u4e13\u4e1a\u670d\u52a1\u9886\u57df\u6210\u529f\u79ef\u7d2f\u4e86\u4e00\u5b9a\u6570\u91cf\u7684\u5ba2\u6237\u3002\u76ee\u524d\uff0c\u9500\u552e\u6613\u63d0\u4f9b\u7684SFA\u4ea7\u54c1\u4e3b\u8981\u6709\u514d\u8d39\u7248\u672c\u3001\u514d\u8d39\u8bd5\u7528\u7248\u672c\u3001\u4e13\u4e1a\u7248\u548c\u4f01\u4e1a\u7248\uff0c\u96c6\u6210\u4e86SFA\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u5982\u7ebf\u7d22\u7ba1\u7406\u3001\u533a\u57df\u7ba1\u7406\u3001\u5546\u673a\u7ba1\u7406\u3001\u8d26\u6237\u7ba1\u7406\uff0c\u4ee5\u53ca\u4e00\u4e9b\u63a5\u8fd1\u6838\u5fc3\u7684SFA\u80fd\u529b\uff0c\u5982\u8ba2\u5355\u7ba1\u7406\u3002<\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u9500\u552e\u6613\u7684SFA\u4ea7\u54c1\u5728IOS\u548cAndroid\u7cfb\u7edf\u4e2d\u90fd\u62e5\u6709\u5f3a\u5927\u7684\u79fb\u52a8\u7aef\u90e8\u7f72\uff0c\u8fd8\u5b9e\u73b0\u4e86\u4e0e\u817e\u8bafQQ\u90ae\u4ef6\u670d\u52a1\u7684\u539f\u751f\u96c6\u6210\uff0c\u4ee5\u53ca\u548c\u5fae\u4fe1\u7684\u7d27\u5bc6\u96c6\u6210\u3002<\/p>\n

\u5728\u670d\u52a1\u548c\u652f\u6301\u65b9\u9762<\/strong>\uff1a\u9500\u552e\u6613\u7684\u670d\u52a1\u548c\u652f\u6301\u83b7\u5f97\u5f88\u9ad8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u8bc4\u5206\uff0c\u5e76\u4e14\u5728\u670d\u52a1\u63d0\u4f9b\u65b9\u9762\u6df1\u5165\u4f53\u73b0\u4e86\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u7684\u7406\u5ff5\u3002<\/p>\n

\u5728\u4ea7\u54c1\u5347\u7ea7\u65b9\u9762<\/strong>\uff1a\u9500\u552e\u6613\u91c7\u7528\u79fb\u52a8\u4f18\u5148\u7684\u8bbe\u8ba1\uff0c\u5e76\u4e14\u62e5\u6709\u81ea\u5df1\u7684\u5f00\u53d1\u8005\u5e73\u53f0\u548cAPI\u96c6\u6210\uff0c\u8ba9\u4ea7\u54c1\u66f4\u65b0\u8fed\u4ee3\u8fc5\u901f\u3002<\/p>\n

\u5728\u521b\u65b0\u65b9\u9762<\/strong>\uff1a\u9500\u552e\u6613SFA\u96c6\u6210\u7684\u4f01\u4e1a\u56fe\u8c31\u548c\u667a\u80fd\u5ba2\u6237\u63a8\u8350\u80fd\u529b\uff0c\u76ee\u524d\u662f\u5176\u4ed6SFA\u4f9b\u5e94\u5546\u4e0d\u5177\u5907\u7684\u3002\u8fd9\u4e00\u80fd\u529b\u4f7f\u9500\u552e\u4ee3\u8868\u53ef\u4ee5\u901a\u8fc7\u79fb\u52a8\u7aef\u548cWeb\u7aef\u7684\u4f01\u4e1a\u56fe\u8c31\u529f\u80fd\uff0c\u5feb\u901f\u83b7\u77e5\u5ba2\u6237\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u66f4\u5feb\u901f\u5730\u6253\u5355\u3002<\/p>\n

\u636e\u6089\uff0c\u6b64\u6b21\u9b54\u529b\u8c61\u9650\u8bc4\u4f30\u9996\u6b21\u5f15\u5165\u4e86PRM\uff08\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7ba1\u7406\uff09\u4f5c\u4e3a\u8bc4\u9009\u6307\u6807\uff0c\u9500\u552e\u6613\u7528\u4e8e\u5e2e\u52a9\u4f01\u4e1a\u6253\u9020\u9ad8\u6548\u6e20\u9053\u7ba1\u7406\u7684\u4f19\u4f34\u4e91\u4ea7\u54c1\u53d7\u5230\u4e86Gartner\u7684\u8ba4\u53ef\u3002<\/p>\n

\u5bf9\u6b64\uff0c\u9500\u552e\u6613\u521b\u59cb\u4eba&CEO\u53f2\u5f66\u6cfd\u8868\u793a\uff1a\u5f88\u9ad8\u5174\u9500\u552e\u6613\u80fd\u591f\u4f5c\u4e3a\u4e2d\u56fdCRM\u9886\u57df\u5382\u5546\uff0c\u8fde\u7eed\u4e24\u5e74\u8dfb\u8eabGartner \u5168\u7403SFA\u9b54\u529b\u8c61\u9650\u3002\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u51ed\u501f\u5728\u4ea7\u54c1\u4e13\u4e1a\u5ea6\u548c\u6301\u7eed\u521b\u65b0\u65b9\u9762\u7684\u957f\u8db3\u8fdb\u5c55\uff0c\u7ecf\u5386\u4f4f\u4e86Gartner\u4e25\u82db\u8bc4\u4f30\u4f53\u7cfb\u7684\u8003\u9a8c\u3002\u867d\u7136\uff0c\u53ea\u670d\u52a1\u4e8e\u4e2d\u56fd\u5e02\u573a\u5bf9\u9b54\u529b\u8c61\u9650\u7684\u5b9a\u4f4d\u6709\u5f88\u5927\u5f71\u54cd\uff0c\u4f46\u9500\u552e\u6613\u4ecd\u7136\u4f1a\u7ee7\u7eed\u6df1\u8015\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u4e2d\u56fd\u4f01\u4e1a\u63d0\u4f9b\u66f4\u7b26\u5408\u672c\u571f\u9700\u6c42\uff0c\u878d\u5408\u6700\u65b0\u4e92\u8054\u7f51\u6280\u672f\u7684\u5168\u65b0\u4e00\u4ee3CRM\u670d\u52a1\u3002\u9500\u552e\u6613\u8981\u6210\u4e3a\u6210\u957f\u4e8e\u4e2d\u56fd\u7684\u4e16\u754c\u7ea7\u4f01\u4e1a\u670d\u52a1\u5546\uff0c\u5c31\u5fc5\u987b\u4ee5\u4e16\u754c\u7ea7\u7684\u6807\u51c6\u6765\u8981\u6c42\u81ea\u5df1\u3002\u63a5\u4e0b\u6765\uff0c\u9500\u552e\u6613\u4ecd\u7136\u4f1a\u5927\u529b\u6295\u5165\u4ea7\u54c1\u7814\u53d1\uff0c\u4e0d\u65ad\u63d0\u5347\u670d\u52a1\u80fd\u529b\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5927\u7684\u4ef7\u503c\u3001\u66f4\u597d\u7684\u4f53\u9a8c\uff0c\u529b\u4e89\u65e9\u65e5\u8fdb\u5165\u9886\u5bfc\u8005\u8c61\u9650\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8fd1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"_links":{"self":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/31711"}],"collection":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/comments?post=31711"}],"version-history":[{"count":4,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/31711\/revisions"}],"predecessor-version":[{"id":36283,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/31711\/revisions\/36283"}],"wp:attachment":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/media?parent=31711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/categories?post=31711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/tags?post=31711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}