{"id":31148,"date":"2018-06-22T01:51:00","date_gmt":"2018-06-22T01:51:00","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/?p=31148"},"modified":"2019-01-17T07:17:40","modified_gmt":"2019-01-17T07:17:40","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e7%ba%bf%e7%b4%a2%e5%9f%b9%e8%82%b2%e5%be%88%e9%87%8d%e8%a6%81%ef%bc%9f%e4%bd%a0%e9%80%a0%e5%90%97%ef%bc%9f%e7%ba%bf%e7%b4%a2%e5%9f%b9%e8%82%b2%e7%b3%bb%e5%88%97%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/crmhy\/31148.html","title":{"rendered":"\u4e3a\u4ec0\u4e48\u7ebf\u7d22\u57f9\u80b2\u5f88\u91cd\u8981\uff1f\u4f60\u9020\u5417\uff1f|\u7ebf\u7d22\u57f9\u80b2\u7cfb\u5217\u89e3\u8bfb\u6587\u7ae0\uff08\u4e00\uff09"},"content":{"rendered":"<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<section class=\"\">\n<div class=\"post-content\">\n<p><strong>\u4ec0\u4e48\u662f\u7ebf\u7d22\u57f9\u80b2\uff1f<\/strong>\u7ebf\u7d22\u57f9\u80b2\uff0c\u7b80\u5355\u5730\u8bf4\uff0c\u5c31\u662f\u548c\u73b0\u9636\u6bb5\u6ca1\u6709\u8d2d\u4e70\u4ea7\u54c1\u7684\u5ba2\u6237\u6784\u5efa\u826f\u597d\u5173\u7cfb\uff0c\u5e76\u5728\u672a\u6765\u5c06\u5176\u53d1\u5c55\u6210\u4e3a\u7406\u60f3\u5ba2\u6237\u7684\u8fc7\u7a0b\u3002<\/p>\n<p><strong>\u7ebf\u7d22\u57f9\u80b2\u7684\u76ee\u7684\uff0c\u5728\u4e8e\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u5e02\u573a\u6559\u80b2\uff0c\u4f7f\u4ed6\u4eec\u5bf9\u4f60\u4eec\u516c\u53f8\u548c\u4ea7\u54c1\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\uff0c\u9010\u6b65\u6784\u5efa\u4fe1\u4efb\uff0c\u4f7f\u5ba2\u6237\u5728\u4ea7\u751f\u8d2d\u4e70\u4ea7\u54c1\u7684\u60f3\u6cd5\u65f6\u6709\u53ef\u80fd\u9009\u62e9\u4f60\u3002<\/strong>\u7ebf\u7d22\u57f9\u80b2\u7684\u8fc7\u7a0b\u548c\u8ffd\u6c42\u7406\u60f3\u604b\u4eba\u7684\u8fc7\u7a0b\u662f\u4e00\u6837\u7684\u3002<\/p>\n<p>\u800c\u8fd9\u4e2a\u7406\u60f3\u604b\u4eba\u5e76\u4e0d\u4f1a\u53ea\u57fa\u4e8e\u81ea\u5df1\u5bf9\u4f60\u7684\u7b2c\u4e00\u5370\u8c61\u5c31\u51b3\u5b9a\u5ac1\u7ed9\u4f60\u3002<\/p>\n<p>\u8fd9\u4e9b\u5ba2\u6237\u662f\u6709\u9700\u6c42\u7684\u3002\u4ed6\u4eec\u5728\u51b3\u5b9a\u662f\u5426\u9009\u62e9\u4f60\u4e4b\u524d\uff0c\u9700\u8981\u6743\u8861\u8003\u8651\u81ea\u5df1\u7684\u9009\u62e9\uff0c\u9700\u8981\u66f4\u591a\u7684\u89e3\u91ca\u548c\u9610\u8ff0\u3002\u65e2\u7136\u5982\u6b64\uff0c\u4e3a\u4ec0\u4e48\u5f88\u591a\u4f01\u4e1a\u8fd8\u662f\u9009\u62e9\u76f4\u63a5\u8fdb\u5165\u6700\u7ec8\u9500\u552e\u73af\u8282\u5462\uff1f<\/p>\n<p>\u8d62\u5f97\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u662f\u9700\u8981\u65f6\u95f4\u7684\uff0c\u4f46\u662f\u5927\u591a\u4f01\u4e1a\u90fd\u662f\u975e\u5e38\u77ed\u89c6\u7684\uff0c\u4e0d\u61c2\u5982\u4f55\u8c0b\u6c42\u957f\u8fdc\u53d1\u5c55\u3002<\/p>\n<p>\u534e\u4e3d\u7684\u7f51\u9875\u8bbe\u8ba1\u548c\u53cb\u597d\u7684\u793e\u4ea4\u5a92\u4f53\u5f62\u8c61\u5e76\u4e0d\u80fd\u7ed9\u73b0\u4ee3\u6d88\u8d39\u8005\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u4ed6\u4eec\u671f\u5f85\u8fd9\u4e9b\u4e8b\u60c5\u2014\u2014\u8fd9\u662f\u6700\u57fa\u672c\u7684\u3002\u4ed6\u4eec\u5df2\u7ecf\u542c\u5230\u4e86\u592a\u591a\u5173\u4e8e\u4ea7\u54c1\u7684\u63cf\u8ff0\u548c\u6f14\u8bb2\u3002<\/p>\n<p>\u5ba2\u6237\u5f80\u5f80\u975e\u5e38\u8b66\u60d5\uff0c\u4ed6\u4eec\u5bb3\u6015\u81ea\u5df1\u4e0a\u5f53\u88ab\u9a97\uff0c\u6216\u8005\u65f6\u95f4\u88ab\u6d6a\u8d39\uff0c\u4ed6\u4e5f\u8bb8\u4f1a\u8003\u8651\u5176\u4ed6\u7684\u9009\u62e9\u3002<\/p>\n<p><strong>\u5728\u4ece\u4efb\u4f55\u516c\u53f8\u8d2d\u4e70\u4ea7\u54c1\u4e4b\u524d\uff0c\u4ed6\u4eec\u9700\u8981\u77e5\u9053\u4f60\u4e86\u89e3\u4ed6\u4eec\u7684\u6700\u4f73\u5229\u76ca\u70b9\uff0c\u786e\u4fdd\u4f60\u662f\u53ef\u9760\u7684\uff0c\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u6301\u7eed\u63d0\u4f9b\u4ef7\u503c\u3002\u8fd9\u79cd\u548c\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u5c31\u9700\u8981\u5f97\u5230\u57f9\u517b\u3002<\/strong><\/p>\n<p><strong>\u5173\u4e8e\u7ebf\u7d22\u57f9\u80b2\u768413\u4e2a\u91cd\u8981\u6570\u636e\u6d1e\u5bdf<\/strong><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u6765\u770b\u4e00\u7ec4\u6765\u81ea\u4e8e\u56fd\u5916\u77e5\u540d\u7814\u7a76\u673a\u6784\u7684\u6570\u636e\uff0c\u770b\u770b\u7ebf\u7d22\u57f9\u80b2\u7a76\u7adf\u6709\u591a\u91cd\u8981\uff1a<\/p>\n<ol>\n<li>67%\u7684B2B\u5e02\u573a\u8425\u9500\u4eba\u5458\u8868\u793a\u7ebf\u7d22\u57f9\u80b2\u81f3\u5c11\u53ef\u4ee5\u589e\u52a010%\u7684\u9500\u552e\u673a\u4f1a\uff1b15%\u8ba4\u4e3a\u9500\u552e\u7ebf\u7d22\u751a\u81f3\u53ef\u4ee5\u589e\u52a030%\u4ee5\u4e0a\u7684\u9500\u552e\u673a\u4f1a\u3002\uff08DemandGen Report\uff0c2014\uff09<\/li>\n<li>MarketingSherpa\u7814\u7a76\u8868\u660e\uff0c65%\u7684B2B\u5e02\u573a\u8425\u9500\u4e3b\u4f53\u6ca1\u6709\u6784\u5efa\u7ebf\u7d22\u57f9\u80b2\u4f53\u7cfb\uff1b<\/li>\n<li>Gleanster\u62a5\u544a\u663e\u793a\uff0c\u7ebf\u7d22\u57f9\u80b2\u673a\u5236\u7684\u5e94\u7528\u4f7f15%-20%\u201c\u8fd8\u672a\u8f6c\u5316\u4e3a\u5546\u673a\u7684\u7ebf\u7d22\u201c\u6210\u529f\u5b9e\u73b0\u8d62\u5355\u3002<\/li>\n<li>Taleo Corporation\u8868\u793a\uff0c\u7ebf\u7d22\u57f9\u80b2\u53ef\u4ee5\u5e26\u6765\u4ee5\u4e0b\u4f18\u52bf\uff1aa.\u4f7f\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u7684\u5546\u673a\u6570\u91cf\u63d0\u5347118%\uff1bb.\u6d88\u9664\u4e86\u6240\u6709\u6570\u636e\u5e93\u4e2d\u201c\u672a\u5206\u7ea7\u201d\u7684\u7ebf\u7d22\uff1bc.\u63d0\u5347\u9500\u552e\u6f0f\u6597\u4e2d\u6bcf\u4e00\u9636\u6bb5\u7684\u8f6c\u5316\u7387\uff1bd.\u989d\u5916\u670930%\u7684\u8bbf\u95ee\u8005\u8f6c\u5316\u4e3a\u5e02\u573a\u8425\u9500\u8ba4\u4e3a\u5408\u683c\u7684\u9500\u552e\u7ebf\u7d22\u3002<\/li>\n<li>\u4e0e\u7eaf\u7cb9\u7684\u90ae\u4ef6\u7fa4\u53d1\u76f8\u6bd4\uff0c\u7528\u4e8e\u7ebf\u7d22\u57f9\u80b2\u7684\u90ae\u4ef6\u6253\u5f00\u7387\u7ea6\u4e3a\u524d\u8005\u76844-10\u500d\uff08(DemandGen Report)\uff1b<\/li>\n<li>\u636eForrester Research\u7edf\u8ba1\uff0c\u64c5\u957f\u505a\u7ebf\u7d22\u57f9\u80b2\u7684\u4f01\u4e1a\u53ef\u4ee5\u5c06\u7ebf\u7d22\u751f\u4ea7\u6570\u91cf\u63d0\u534750%\uff0c\u83b7\u5ba2\u6210\u672c\u5374\u964d\u4f4e33%\u3002(DemandGen Report)<\/li>\n<li>\u636eGartner Research\u7edf\u8ba1\uff0c\u7ebf\u7d22\u57f9\u80b2\u53ef\u4ee5\u8282\u770180%\u7684\u76f4\u63a5\u90ae\u4ef6\u6210\u672c\uff0c\u5e76\u57286-9\u4e2a\u6708\u5185\u5e26\u676510%\u7684\u6536\u5165\u589e\u957f\u3002<\/li>\n<li>Gleanster\u62a5\u544a\u663e\u793a\uff0c74%\u4e1a\u7ee9\u7a81\u51fa\u7684\u516c\u53f8\u90fd\u5728\u4f7f\u7528\u81ea\u52a8\u9500\u552e\u7ebf\u7d22\u57f9\u80b2\u7cfb\u7edf\u3002<\/li>\n<li>86%\u7684\u5ba2\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u5e0c\u671b\u81f3\u5c11\u6bcf\u6708\u90fd\u53ef\u4ee5\u6536\u5230\u6765\u81ea\u4ea7\u54c1\u9500\u552e\u516c\u53f8\u7684\u63a8\u5e7f\u90ae\u4ef6\uff0c15%\u7684\u5ba2\u6237\u671f\u5f85\u6bcf\u5929\u90fd\u80fd\u6536\u5230\u90ae\u4ef6\u3002<\/li>\n<li>B2B\u5e02\u573a\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\uff0c\u8425\u9500\u81ea\u52a8\u5316\u6700\u5927\u7684\u4f18\u52bf\u5728\u4e8e\u53ef\u4ee5\u4ea7\u751f\u6570\u91cf\u66f4\u591a\u3001\u8d28\u91cf\u66f4\u9ad8\u7684\u9500\u552e\u7ebf\u7d22\u3002(Pepper Global, 2014)<\/li>\n<li>64%\u7684\u5e02\u573a\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u5728\u4f7f\u7528\u5e02\u573a\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u7684\u524d6\u4e2a\u6708\uff0c\u5c31\u770b\u5230\u4e86\u6548\u679c\u3002(Regalix, 2015)<\/li>\n<li>\u7ecf\u8fc7\u57f9\u80b2\u7684\u7ebf\u7d22\uff0c\u8f6c\u5316\u4e3a\u5546\u673a\u7684\u6982\u7387\u4f1a\u63d0\u9ad820%\u3002(Demand Gen Report, 2014)<\/li>\n<li>66%\u7684\u5e02\u573a\u8425\u9500\u4eba\u5458\u53d1\u73b0\uff0c\u6bcf\u5468\u53ea\u9700\u8981\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u82b1\u8d396\u4e2a\u5c0f\u65f6\uff0c\u4f01\u4e1a\u5728\u9500\u552e\u7ebf\u7d22\u4ea7\u51fa\u65b9\u9762\u5c31\u53ef\u4ee5\u6536\u83b7\u5f88\u591a\u3002(Social Media Examiner, 2015)<\/li>\n<\/ol>\n<p><strong>\u9500\u552e\u4e0e\u8425\u9500\u5982\u4f55\u8054\u76df\u8fdb\u884c\u7ebf\u7d22\u57f9\u80b2\uff1f<\/strong><\/p>\n<p>\u7ebf\u7d22\u57f9\u80b2\u5f88\u91cd\u8981\uff0c\u4f46\u662f\u8425\u9500\u548c\u9500\u552e\u90e8\u95e8\u5374\u603b\u662f\u56e0\u4e3a\u7ebf\u7d22\u4e89\u6267\u9887\u591a\u3002\u751a\u81f3\u6709\u6c5f\u6e56\u4f20\u8a00\uff0c\u8425\u9500\u548c\u9500\u552e\u7b80\u76f4\u662f\u6765\u81ea\u4e24\u4e2a\u661f\u7403\u7684\u7269\u79cd\uff1a<\/p>\n<p>\u9500\u552e\u4eba\u5458\u603b\u662f\u628a\u77db\u5934\u6307\u5411\u8425\u9500\u4eba\u5458\uff1a\u201c\u4f60\u4eec\u6ca1\u6709\u7ed9\u6211\u4eec\u8db3\u591f\u7684\u7ebf\u7d22\u3002\u201d<\/p>\n<p>\u8425\u9500\u4eba\u5458\u56de\u51fb:\u201c\u6211\u4eec\u6709\u7ed9\u5230\u4f60\u4eec\u7ebf\u7d22\uff0c\u53ea\u662f\u4f60\u4eec\u6ca1\u6709\u597d\u597d\u5bf9\u7ebf\u7d22\u8fdb\u884c\u8ddf\u8fdb\u800c\u5df2\uff01\u201c<\/p>\n<p>\u65e0\u5948\u7684\u662f\uff0c\u8fd9\u79cd\u4e24\u96be\u7684\u5c40\u9762\u5374\u4e00\u76f4\u5b58\u5728\u7740\u2026<\/p>\n<p>\u73b0\u5728\uff0c\u8bb8\u591a\u91c7\u53d6\u96c6\u5ba2\u8425\u9500(inbound 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