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href=\"https:\/\/www.xiaoshouyi.com\/gsdt\/19762.html\">\u9996\u6b21\u5165\u9009Gartner SFA\uff08Sales force automation\u7684\u7f29\u5199\uff0c\u5373\u9500\u552e\u81ea\u52a8\u5316\uff09\u9b54\u529b\u8c61\u9650\u7684\u4e2d\u56fdCRM\u4f01\u4e1a<\/a>\u521b\u59cb\u4eba\u4f1a\u5927\u5410CRM\u82e6\u6c34\uff1f\u65b0\u4e00\u4ee3CRM\u53c8\u5c06\u5982\u4f55\u6ee1\u8db3\u5ba2\u6237\u65e5\u76ca\u589e\u957f\u7684\u670d\u52a1\u95ed\u73af\u9700\u8981\u548c\u4e0d\u5e73\u8861\u4e0d\u5145\u5206\u7684\u53d1\u5c55\u4e4b\u95f4\u7684\u77db\u76fe\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u91d1\u724c\u9500\u552e\u7684\u201c\u5ba2\u6237\u7238\u7238\u201d\u601d\u7ef4<\/strong><\/h2>\n<p>\u6234\u5c14\u66f4\u5e74\u8f7b\u7684\u533a\u57df\u9500\u552e\u7ecf\u7406\u3001SAP\u4e2d\u56fd\u533a\u5546\u4e1a\u7528\u6237\u90e8\u603b\u7ecf\u7406\uff0cSAP\u3001\u6234\u5c14Top 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