{"id":19762,"date":"2017-07-14T18:44:59","date_gmt":"2017-07-14T18:44:59","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/?p=19762"},"modified":"2020-09-10T05:30:14","modified_gmt":"2020-09-10T05:30:14","slug":"%e9%94%80%e5%94%ae%e6%98%93%e5%85%a5%e9%80%89gartner%e9%ad%94%e5%8a%9b%e8%b1%a1%e9%99%90-%e7%b3%bb%e4%b8%ad%e5%9b%bdcrm%e4%bc%81%e4%b8%9a%e9%a6%96%e6%ac%a1%e5%85%a5%e9%80%89","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/gsdt\/19762.html","title":{"rendered":"\u9500\u552e\u6613\u5165\u9009Gartner\u9b54\u529b\u8c61\u9650 \u7cfb\u4e2d\u56fdCRM\u4f01\u4e1a\u9996\u6b21\u5165\u9009"},"content":{"rendered":"

7\u670813\u65e5\uff0cGartner\u516c\u5e032017\u5e74\u9500\u552e\u81ea\u52a8\u5316\uff08Sales force automation\uff0c\u7f29\u5199\u4e3aSFA\uff0cCRM\u6838\u5fc3\u6a21\u5757\uff09\u9b54\u529b\u8c61\u9650\uff0c\u9500\u552e\u6613\u5165\u9009\u3002Gartner\u6210\u7acb\u4e8e1979\u5e74\uff0c\u662f\u56fd\u9645\u6743\u5a01\u4fe1\u606f\u6280\u672f\u7814\u7a76\u4e0e\u54a8\u8be2\u516c\u53f8\uff0c\u5176\u53d1\u5e03\u7684\u9b54\u529b\u8c61\u9650\u88ab\u8ba4\u4e3a\u662f\u4ea7\u4e1a\u98ce\u5411\u6807\u3002\u901a\u8fc7\u4e2d\u7acb\u3001\u5ba2\u89c2\u5730\u8c03\u67e5\u4e1a\u5185\u8d85\u8fc7130\u5bb6\u4f9b\u5e94\u5546\u53ca\u5176\u5ba2\u6237\uff0cGartner\u8bc4\u9009\u51fa15\u4e2a\u4f9b\u5e94\u5546\u768416\u4e2a\u4ea7\u54c1\u5e76\u4f5c\u51fa\u8bc4\u4f30\uff0c\u9500\u552e\u6613\u662f\u4e00\u5bb6\u5165\u9009\u7684\u4e2d\u56fdCRM\u4f01\u4e1a\u3002<\/p>\n

\u8fd9\u662f\u4e2d\u56fdCRM\u4f01\u4e1a\u9996\u6b21\u5165\u9009Gartner\u9b54\u529b\u8c61\u9650\uff0c\u6807\u5fd7\u7740\u9500\u552e\u6613\u8fdb\u5165\u4ee5Salesforce\u3001Microsoft\u3001Oracle\u3001SAP\u7b49\u4e3a\u4ee3\u8868\u7684\u4e13\u4e1a\u7ea7\u4f01\u4e1a\u670d\u52a1\u4f9b\u5e94\u5546\u884c\u5217\uff0c\u4e0e\u4e1a\u5185\u524d\u6cbf\u7684\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\u540c\u573a\u7ade\u6280\u3002\"\"<\/a><\/p>\n

Gartner\u9b54\u529b\u8c61\u9650\u62a5\u544a\u5bf9\u9500\u552e\u6613\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7279\u70b9\u505a\u51fa\u8bc4\u4f30\uff0c\u8ba4\u4e3a\u9500\u552e\u6613\u4e3aB2B\u548cB2C\u9500\u552e\u63d0\u4f9b\u4e86\u4e00\u5957\u6781\u5177\u5438\u5f15\u529b\u7684CRM\u89e3\u51b3\u65b9\u6848\u3002\u9500\u552e\u6613\u662f\u79fb\u52a8\u4e92\u8054\u65f6\u4ee3\u7684\u5168\u65b0\u4e00\u4ee3CRM\u4ea7\u54c1\uff0c\u6574\u4f53\u5e95\u5c42\u6280\u672f\u67b6\u6784\u5728\u79fb\u52a8\u3001\u793e\u4ea4\u6280\u672f\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u5e76\u878d\u5165\u4e86\u4e91\u3001\u5927\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u3001\u7269\u8054\u7f51\u7b49\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\u3002<\/p>\n

\u7cfb\u7edf\u5b9e\u65bd\u65b9\u9762\uff0c\u53c2\u4e0e\u8c03\u67e5\u7684\u5ba2\u6237\u4e3a\u9500\u552e\u6613\u7684\u5b9e\u65bd\u80fd\u529b\u6253\u51fa\u9ad8\u5206\uff0c\u8ba4\u4e3a\u9500\u552e\u6613\u53ef\u4ee5\u5151\u73b0\u5b9e\u65bd\u548c\u670d\u52a1\u65b9\u9762\u5bf9\u5ba2\u6237\u505a\u51fa\u7684\u627f\u8bfa\u3002<\/p>\n

\u5e02\u573a\u53cd\u9988\u65b9\u9762\uff0c\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff1a\u9500\u552e\u6613\u7684\u5e02\u573a\u53cd\u5e94\u80fd\u529b\u5f97\u5206\u6392\u540d\u524d25%\uff0c\u7279\u522b\u662f\u5176\u5bf9\u5b9a\u5236\u5316\u589e\u5f3a\u9700\u6c42\u7684\u5feb\u901f\u54cd\u5e94\uff0c\u5f97\u5230\u5ba2\u6237\u9ad8\u5ea6\u8bc4\u4ef7\u3002<\/p>\n

\u5bf9\u6b64\uff0c\u9500\u552e\u6613\u521b\u59cb\u4eba&CEO\u53f2\u5f66\u6cfd\u8ba4\u4e3a\uff1a<\/b><\/strong><\/p>\n

\u201c\u9274\u4e8e\u5f53\u4e0b\u7684\u4f01\u4e1a\u670d\u52a1\u5e02\u573a\u7279\u70b9\u548c\u6280\u672f\u6210\u719f\u5ea6\uff0c\u5728\u4e2d\u56fd\u4ea7\u751f\u4e13\u4e1a\u7ea7\u8f6f\u4ef6\u670d\u52a1\u4f9b\u5e94\u5546\u662f\u5927\u52bf\u6240\u8d8b\u3002\u6211\u4eec\u575a\u4fe1\u4e2d\u56fd\u4e0b\u9636\u6bb5\u4f1a\u51fa\u4e13\u4e1a\u7ea7\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\uff0c\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u9700\u8981\u4e0d\u61c8\u52aa\u529b\u5728\u4ea7\u54c1\u670d\u52a1\u4e13\u4e1a\u5ea6\u4e0a\u5ab2\u7f8e\u4e13\u4e1a\u7ea7\u5382\u5546\uff0c\u8fd8\u9700\u8981\u6839\u636e\u66f4\u65b0\u6280\u672f\u548c\u56fd\u5185\u7279\u70b9\u6765\u5f15\u5bfc\u884c\u4e1a\u521b\u65b0\u3002<\/p>\n

\u9500\u552e\u6613\u6210\u7acb\u81f3\u4eca\uff0c\u59cb\u7ec8\u81f4\u529b\u4e8e\u63d0\u4f9b\u4e16\u754c\u4f18\u79c0\u7684\u4f01\u4e1a\u670d\u52a1\uff0c\u8fd9\u6761\u8def\u6211\u4eec\u8d70\u5f97\u5341\u5206\u4e0d\u6613\uff0c\u4f46\u6211\u4eec\u6709\u5de8\u5927\u7684\u4fe1\u5fc3\u4e00\u8def\u575a\u6301\uff0c\u771f\u6b63\u505a\u5230\u4e13\u4e1a\u7ea7\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\u3002<\/p>\n

\u53f2\u5f66\u6cfd\u8bf4\uff0c\u9500\u552e\u6613\u5165\u9009Gartner\u9b54\u529b\u8c61\u9650\uff0c\u662f\u5bf9\u4e2d\u56fd\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\u7684\u8ba4\u53ef\uff0c\u4f46\u6211\u4eec\u4ecd\u6e05\u695a\u4e0e\u4e16\u754c\u4f18\u79c0\u4f9b\u5e94\u5546\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u9500\u552e\u6613\u4f1a\u52a0\u5927\u6295\u5165\u4ea7\u54c1\u7814\u53d1\uff0c\u4e0d\u65ad\u4f18\u5316\u5ba2\u6237\u670d\u52a1\uff0c\u79c9\u627f\u521d\u5fc3\uff0c\u5728\u6210\u4e3a\u4e13\u4e1a\u7ea7\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\u7684\u8def\u4e0a\u575a\u5b9a\u524d\u884c\u3002\u201d<\/p>\n

 <\/p>\n

\u5173\u4e8e\u9500\u552e\u6613<\/b><\/strong><\/h2>\n

\u9500\u552e\u6613\u662f\u878d\u5408\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\u7684\u5168\u65b0\u4e00\u4ee3\u8fde\u63a5\u4f01\u4e1a\u5185\u5916\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u8f6f\u4ef6\uff08CRM\uff09\u670d\u52a1\u5546\u3002 \u9500\u552e\u6613\u7684PaaS + SaaS \u7684\u4e91\u7aef\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7075\u6d3b\u7684\u4e2a\u6027\u5316\u914d\u7f6e\u548c\u5f00\u53d1\u80fd\u529b\uff0c\u4f01\u4e1a\u5728\u5f88\u5c11\u6295\u5165\u7684\u60c5\u51b5\u4e0b\uff0c\u80fd\u591f\u5feb\u901f\u5b8c\u6210\u5185\u5916\u90e8\u7684\u8fde\u63a5\u548c\u4e1a\u52a1\u6d41\u7a0b\u6253\u901a\uff0c\u771f\u6b63\u5b9e\u73b0\u4f20\u7edf\u4f01\u4e1a\u4e92\u8054\u7f51\uff0b\u7684\u8f6c\u578b\u5347\u7ea7\u3002\u9500\u552e\u6613\u81f4\u529b\u4e8e\u5c06\u4f01\u4e1a\u540c\u5ba2\u6237\u4e92\u52a8\u7684\u5168\u8fc7\u7a0b\u6570\u5b57\u5316\u3001\u667a\u80fd\u5316\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u7684\u4e1a\u7ee9\u589e\u957f\u3002<\/p>\n

 <\/p>\n

\u5173\u4e8eGartner\u9b54\u529b\u8c61\u9650<\/b><\/strong><\/h2>\n

Gartner Magic Quadrant \uff08\u9b54\u529b\u8c61\u9650\uff09\u662f\u76d1\u6d4b\u548c\u8bc4\u4f30\u4e13\u4e1a\u79d1\u6280\u5e02\u573a\u4e2d\u516c\u53f8\u53d1\u5c55\u53ca\u5b9a\u4f4d\u7684\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\u8bba\u548c\u5f62\u8c61\u5316\u5de5\u5177\u3002\u9b54\u529b\u8c61\u9650\u57fa\u4e8e\u516c\u53f8\u53d1\u5c55\u524d\u666f\u7684\u5b8c\u5907\u6027\u548c\u6267\u884c\u80fd\u529b\uff0c\u5c06\u6784\u6210\u7ade\u4e89\u7684\u516c\u53f8\u5206\u6210\u56db\u4e2a\u4e0d\u540c\u7684\u90e8\u5206\uff1a\u5229\u57fa\u578b\u4f01\u4e1a\u3001\u6709\u8fdc\u89c1\u8005\u3001\u6311\u6218\u8005\u548c\u884c\u4e1a\u9886\u8896\u3002\u9b54\u529b\u8c61\u9650\u7814\u7a76\u62a5\u544a\u4f7f\u7528\u4e8c\u7ef4\u6a21\u578b\u53bb\u9610\u91ca\u516c\u53f8\u95f4\u7684\u5b9e\u529b\u53ca\u5dee\u5f02\uff0c\u5bf9\u4e8e\u6709\u610f\u5411\u5bfb\u627e\u4e00\u5bb6\u80fd\u6ee1\u8db3\u81ea\u8eab\u9700\u6c42\u7684\u6295\u8d44\u8005\u7528\u5904\u6781\u5927\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"_links":{"self":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/19762"}],"collection":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":2,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"predecessor-version":[{"id":36124,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/19762\/revisions\/36124"}],"wp:attachment":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/tags?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}