{"id":18731,"date":"2017-05-25T09:01:38","date_gmt":"2017-05-25T09:01:38","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/?p=18731"},"modified":"2017-06-06T09:03:31","modified_gmt":"2017-06-06T09:03:31","slug":"%e9%94%80%e5%94%ae%e6%98%93%e7%9a%84%e4%b8%89%e6%9c%b5%e4%ba%91%e8%83%bd%e4%b8%8d%e8%83%bd%e5%8f%98%e6%88%90%e7%ad%8b%e6%96%97%e4%ba%91%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/mtbd\/18731.html","title":{"rendered":"\u9500\u552e\u6613\u7684\u201c\u4e09\u6735\u4e91\u201d\u80fd\u4e0d\u80fd\u53d8\u6210\u7b4b\u6597\u4e91\uff1f"},"content":{"rendered":"

\u539f\u6587\u8f6c\u8f7d\u81ea\uff1aT\u5ba2\u6c47<\/p>\n

\u6587\u7ae0\u6458\u8981\uff1a2017\u5e745\u670818\u65e5\uff0c\u79fb\u52a8CRM\u7cfb\u7edf\u9500\u552e\u6613\u5728\u4eac\u53ec\u5f00\u4e86\u4e3b\u9898\u4e3a\u201c\u91cd\u5851\u8fde\u63a5 \u77e5\u5316\u672a\u6765\u201d\u7684\u6218\u7565\u53ca\u65b0\u4ea7\u54c1\u53d1\u5e03\u4f1a\uff0c\u9500\u552e\u6613\u521b\u59cb\u4eba\u517cCEO\u6b64\u6b21\u63a8\u51fa\u4f19\u4f34\u4e91\u3001\u5ba2\u670d\u4e91\u53ca\u73b0\u573a\u4e91\u4e09\u6b3e\u57fa\u4e8ePaaS\u5e73\u53f0\u7684\u4e09\u6735\u4e91\uff0c\u8fd9\u4e09\u6735\u4e91\u80fd\u4e0d\u80fd\u6210\u4e3a\u5e26\u9886\u9500\u552e\u6613\u4e00\u8def\u9ad8\u98de\u7684\u7b4b\u6597\u4e91\u5462\uff1f<\/p>\n

2017\u5e745\u670818\u65e5\uff0c\u79fb\u52a8CRM\u7cfb\u7edf\u9500\u552e\u6613\u5728\u4eac\u53ec\u5f00\u4e86\u4e3b\u9898\u4e3a\u201c\u91cd\u5851\u8fde\u63a5 \u77e5\u5316\u672a\u6765\u201d\u7684\u6218\u7565\u53ca\u65b0\u4ea7\u54c1\u53d1\u5e03\u4f1a\uff0c\u9500\u552e\u6613\u521b\u59cb\u4eba\u517cCEO\u6b64\u6b21\u63a8\u51fa\u4f19\u4f34\u4e91\u3001\u5ba2\u670d\u4e91\u53ca\u73b0\u573a\u4e91\u4e09\u6b3e\u57fa\u4e8ePaaS\u5e73\u53f0\u7684\u4e09\u6735\u4e91\uff0c\u8fd9\u4e09\u6735\u4e91\u80fd\u4e0d\u80fd\u6210\u4e3a\u5e26\u9886\u9500\u552e\u6613\u4e00\u8def\u9ad8\u98de\u7684\u7b4b\u6597\u4e91\u5462\uff1f<\/p>\n

 <\/p>\n

\u878d\u8d44\u4e00\u8def\u9ad8\u6b4c\uff0c\u4f55\u65f6\u8f6c\u4e8f\u4e3a\u76c8\uff1f<\/b><\/strong><\/h2>\n

2010\u5e74\u79fb\u52a8\u4e92\u8054\u7f51\u5728\u4e2d\u56fd\u8d77\u6b65\uff0c\u4e00\u5e74\u4e4b\u540e\u51fa\u8eab\u9500\u552e\u7684\u53f2\u5f66\u6cfd\u5e26\u77406\u4e2a\u4eba\u7684\u56e2\u961f\u521b\u7acb\u4e86\u57fa\u4e8eSaaS\u7684\u9500\u552e\u6613\uff0c\u4e0d\u540c\u4e8eSalesforce\uff0c\u9500\u552e\u6613\u521b\u7acb\u4e4b\u521d\u5c31\u5bf9\u51c6\u79fb\u52a8CRM\uff0c\u4e4b\u540e\u51e0\u4e4e\u6bcf\u5e74\u90fd\u6709\u878d\u8d44\u5230\u624b\uff0c\u800c2016\u5e74\uff0cC+\u8f6e1\u4ebf\u5143\u7684\u878d\u8d44\u66f4\u662f\u8ba9\u5176\u6210\u529f\u8fdb\u5165\u4ebf\u5143\u4ff1\u4e50\u90e8\uff0c2017\u5e74\u521dD\u8f6e\u53c8\u83b7\u5f97\u4e86\u817e\u8baf\u9886\u6295\u76842.8\u4ebf\u5143\u878d\u8d44\u3002\u624b\u63e1\u91cd\u91d1\u7684\u9500\u552e\u6613\u4ea7\u54c1\u7684\u7814\u53d1\u901f\u5ea6\u4eff\u4f5b\u66f4\u731b\uff1a2016\u5e744\u670820\u65e5\uff0c\u9500\u552e\u6613\u53d1\u5e03\u65d7\u8230\u7248PaaS\u5e73\u53f0\uff1b2016\u5e747\u670814\u65e5\uff0c\u63a8\u51fa\u79fb\u52a8PaaS\u5e73\u53f0\uff1b2017\u5e741\u670812\u65e5\uff0c\u53d1\u5e03\u4e86\u57fa\u4e8ePaaS\u5e73\u53f0\u7684\u6559\u80b2\u3001\u91d1\u878d\u7b49\u4e94\u5927\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

\u9500\u552e\u6613\u4ece\u65e9\u671f\u7684SaaS\u9010\u6e10\u5411\u884c\u4e1a\u89e3\u51b3\u65b9\u6848\u6e17\u900f\uff0c\u53d1\u5c55\u8def\u5f84\u9887\u50cfSalesforce\uff0c\u9080\u8bf7\u66f4\u591a\u7684ISV\u6253\u9020PaaS\u5e73\u53f0\uff0c\u901a\u8fc7\u8fd9\u6837\u7684\u65b9\u5f0f\u62d3\u5c55\u4ea7\u54c1\u7ebf\u548c\u4e1a\u52a1\uff0c\u65f6\u96944\u4e2a\u6708\uff0c\u53c8\u63a8\u51fa\u4e09\u6735\u4e91\u6210\u672c\u538b\u529b\u53ef\u60f3\u800c\u77e5\uff0c\u3002\u4e00\u8def\u9ad8\u6b4c\u4e4b\u9645\uff0c\u5bf9\u4e8e\u9ad8\u6210\u672c\u7684\u6295\u5165\u53f2\u5f66\u6cfd\u76f4\u8a00\u4e0d\u8bb3\uff0c\u4ed6\u8ba4\u4e3a\u53d1\u5c55PaaS\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u4e00\u662f\u5ba2\u6237\u9700\u6c42\u4e0d\u65ad\u5347\u7ea7\u5012\u903c\u9500\u552e\u6613\u5411\u4e2a\u6027\u5316\u5f00\u53d1\u3001\u884c\u4e1a\u5b9a\u5236\u5316\u53d1\u5c55\uff1b\u4e8c\u662f\u7b26\u5408\u4e2d\u56fd\u7531\u5de5\u4e1a\u7ecf\u6d4e\u5411\u670d\u52a1\u7ecf\u6d4e\u8f6c\u578b\u7684\u9700\u6c42\u3002\u53f2\u5f66\u6cfd\u8ba4\u4e3a\u524d\u671f\u4e8f\u635f\u662f\u6218\u7565\u6027\u4e8f\u635f\uff0c\u59cb\u7ec8\u9762\u5e26\u7b11\u5bb9\u81ea\u4fe1\u6ee1\u6ee1\u7684\u4ed6\u6709\u66f4\u5927\u7684\u5e03\u5c40\uff0c\u800c\u8f6c\u4e8f\u4e3a\u76c8\u4eff\u4f5b\u65e9\u5df2\u6210\u4e3a\u56ca\u4e2d\u4e4b\u7269\u3002<\/p>\n

\u4f46\u662f\u4ea7\u54c1\u94fa\u5f97\u5982\u6b64\u8fc5\u75be\uff0c\u540e\u671f\u670d\u52a1\u80fd\u5426\u8ddf\u4e0a\u8fd8\u503c\u5f97\u63a2\u8ba8\u3002\u5f88\u591a\u4f01\u4e1a\u5728\u90e8\u7f72CRM\u7684\u65f6\u5019\u66f4\u5934\u75bc\u7684\u95ee\u9898\u662f\u57f9\u8bad\u4e0d\u8db3\uff0c\u5173\u4e8e\u8fd9\u4e2a\u5934\u75bc\u75c5\uff0c\u4e5f\u9700\u8981\u62ff\u51fa\u826f\u836f\u3002\u4e8b\u5b9e\u4e0aSalesforce\u5728\u63a8\u51faPaaS\u5e73\u53f0\u524d\u5df2\u7ecf\u79ef\u7d2f\u4e86\u5927\u91cf\u7684\u4ed8\u8d39\u5ba2\u6237\uff0c\u5e76\u4e14\u83b7\u5229\uff0c\u6d77\u91cf\u7684\u524d\u7aef\u5ba2\u6237\u4e5f\u514d\u53bb\u4e86ISV\u7684\u5ba2\u6e90\u4e4b\u5fe7\uff0c\u624d\u80fd\u5438\u5f15\u66f4\u591a\u7684ISV\u58ee\u5927\u5e73\u53f0\u3002\u9500\u552e\u6613\u5982\u4eca\u867d\u67092.8\u4ebf\u5728\u624b\uff0c\u4f46\u662f\u5728\u672a\u83b7\u5229\u65f6\u63a8\u51fa\u81ea\u5df1\u7684PaaS\u5e73\u53f0\uff0c\u82e5\u60f3\u6b65\u6b65\u4e3a\u8425\u66f4\u8981\u5982\u5c65\u8584\u51b0\uff0c\u5728\u7814\u53d1\u4ea7\u54c1\u7684\u540c\u65f6\u8fd8\u9700\u66f4\u591a\u8003\u8651\u5982\u4f55\u83b7\u5f97\u6301\u7eed\u4ed8\u8d39\u7528\u6237\uff1f\u5982\u4f55\u5438\u5f15\u66f4\u591aISV\uff1f<\/p>\n

 <\/p>\n

\u201c\u4e09\u6735\u4e91\u201d\u5251\u6307Salesforce\u548cOracle\uff1f<\/b><\/strong><\/h2>\n

\u53f2\u5f66\u6cfd\u8868\u793a\uff0c\u4e09\u6735\u4e91\u662f\u4ee5\u5ba2\u6237\u7684\u9700\u6c42\u4e3a\u51fa\u53d1\u70b9\uff0c\u5c06\u4f01\u4e1a\u4e1a\u52a1\u8fd0\u8f6c\u4e2d\u5185\u90e8\u7684\u9500\u552e\u3001\u5ba2\u670d\u4e0e\u5916\u90e8\u7684\u5ba2\u6237\u3001\u4f19\u4f34\u8fde\u63a5\u8d77\u6765\u3002\u96c6\u5408\u4e86\u9500\u552e\u4e91\u3001\u4f19\u4f34\u4e91\u3001\u5ba2\u670d\u4e91\u3001\u73b0\u573a\u4e91\u7684\u9500\u552e\u6613CRM \uff0c\u4e0d\u4ec5\u65e0\u7f1d\u5e94\u7528\u4e86\u793e\u4ea4\u3001\u79fb\u52a8\u3001\u5927\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u548c\u7269\u8054\u7f51\u7b49\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\uff0c\u8fd8\u5177\u5907\u96c6\u6210\u6027\u3001\u6269\u5c55\u6027\u3001\u53ef\u914d\u7f6e\u6027\u7b49\u4f18\u52bf\uff0c\u662f\u4e1a\u5185\/\u6253\u901a\u4f01\u4e1a\u5185\u5916\u7684CRM\uff0c\u4e5f\u662f\u4e1a\u5185\/\u65e0\u7f1d\u6574\u5408\u7684\u5168\u65b0\u4e00\u4ee3CRM\u65b9\u6848\uff0c\u5c06\u4f01\u4e1a\u8f6f\u4ef6\u4ece\u6d41\u7a0b\u8bb0\u5f55\u4e3a\u4e2d\u5fc3\uff0c\u5e26\u5165\u5230\u4ee5\u4eba\u548c\u5173\u7cfb\u4e3a\u4e2d\u5fc3\u7684\u65b0\u65f6\u4ee3\u3002<\/p>\n

\u540c\u65f6\u53f2\u5f66\u6cfd\u8ba4\u4e3a\u9500\u552e\u6613\u5982\u4eca\u6f5c\u5728\u5bf9\u6807Salesforce\u548cOracle\u3002\u9762\u5bf9\u5916\u754c\u201c\u4e2d\u56fd\u4e92\u8054\u7f51\u4e0a\u534a\u573a\u7ed3\u675f\u201d\u7684\u4e00\u7247\u547c\u58f0\uff0c\u4ed6\u6307\u51fa\u4e2d\u56fd\u4e92\u8054\u7f51\u4e0a\u534a\u573a\u8fdc\u6ca1\u6709\u7ed3\u675f\uff0c\u5728\u4f01\u4e1a\u7ea7\u5e94\u7528\u5c42\u9762\uff0c\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\u8fde\u63a5\u4f01\u4e1a\u5185\u5916\u7684\u65f6\u4ee3\u521a\u521a\u8d77\u6b65\uff0c\u4e2d\u56fd\u4f01\u4e1a\u8fd8\u53ef\u5927\u6709\u4f5c\u4e3a\u3002\u800c\u9500\u552e\u6613\u7684\u4e09\u6b3e\u65b0\u54c1\u90fd\u662f\u67b6\u6784\u5728\u9500\u552e\u6613PaaS\u5e73\u53f0\u4e4b\u4e0a\uff0c\u901a\u8fc7\u6280\u672f\u7684\u65e0\u7f1d\u6574\u5408\u5728\u540c\u4e00\u4e2a\u7cfb\u7edf\u4e0a\u89e3\u51b3\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u5185\u7684\u9700\u6c42\u3002<\/p>\n

Salesforce\u752810\u5e74\u7684\u65f6\u95f4\u6210\u4e3a\u4e86\u5e02\u503c600\u591a\u4ebf\u7f8e\u5143\u7684\u5de8\u5934\u6709\u8ff9\u53ef\u5faa\u3002\u9996\u5148\u6218\u7565\u5c42\u9762\uff0c\u4ece\u4e2d\u5c0f\u4f01\u4e1a\u5165\u624b\uff0c\u6162\u6162\u5230\u5927\u96c6\u56e2\u7684\u5206\u516c\u53f8\u6216\u67d0\u4e2a\u90e8\u95e8\uff0c\u518d\u5230\u5927\u96c6\u56e2\u3002\u968f\u7740\u5ba2\u6237\u89c4\u6a21\u5347\u7ea7\uff0c\u5185\u90e8\u6d41\u7a0b\u590d\u6742\u7a0b\u5ea6\u5347\u7ea7\uff0c\u76f8\u5bf9\u5e94\u5176\u4ea7\u54c1\u4e5f\u4ece\u901a\u7528CRM\u5230\u5b9a\u5236\u3001\u4e2a\u6027\u5316CRM\uff0c\u518d\u5230PaaS\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\uff0c\u5c42\u5c42\u4e0a\u5347\uff0c\u9010\u4e2a\u51fb\u7834\uff0c\u8109\u7edc\u6e05\u6670\u3002\u5176\u6b21\u662f\u5728\u5ba2\u6237\u6210\u529f\u65b9\u9762\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u3001\u966a\u4f34\uff0c\u4f8b\u5982\u6bcf\u5e74\u90fd\u63a8\u51fa\u57fa\u4e8e\u4e1a\u5185\u8c03\u67e5\u7684\u6709\u5173\u4e8eCRM\u3001\u8425\u9500\u7684\u62a5\u544a\uff0c\u6307\u5bfc\u5ba2\u6237\u6210\u957f\uff0c\u5982\u6b64\u771f\u8bda\u5730\u966a\u4f34\u5ba2\u6237\uff0c\u4e5f\u96be\u602a\u4f01\u4e1a\u90fd\u613f\u610f\u4e70\u5355\u3002\u8fd9\u4e5f\u97ad\u7b56\u7740\u4e2d\u56fdSaaS\u5382\u5546\u5728\u5ba2\u6237\u6210\u529f\u4e0a\u7ee7\u7eed\u8015\u8018\u3002\u4ece\u4f20\u7edfERP\u5411\u4e91\u7aef\u8f6c\u578b\u7684Oracle\uff0c\u5bf9CRM\u7684\u7406\u89e3\u4e0e\u8ba4\u77e5\u4e5f\u6709\u5176\u4f18\u52bf\uff0c\u5373\u4f7f\u8d1f\u91cd\u8f6c\u578b\uff0c\u4e2d\u56fd\u4f01\u4e1a\u4e0e\u4e4b\u4e5f\u6709\u5f88\u5927\u5dee\u8ddd\u3002\u5bf9\u6b64\u53f2\u5f66\u6cfd\u4e5f\u8ba4\u4e3a\u5bf9\u4e8eCRM\u7684\u8ba4\u77e5\uff0c\u4e2d\u56fd\u4e0e\u56fd\u5916\u8fd8\u6709\u4e0d\u5c11\u5dee\u8ddd\u3002\u4ed6\u5766\u8a00\uff1a\u201c\u9500\u552e\u6613CRM\u8fde\u63a5\u3001\u4e92\u52a8\uff0c\u6253\u901a\u4f01\u4e1a\u5185\u5916\u7684\u7406\u5ff5\u6bd4\u8f83\u524d\u6cbf\uff0c\u4f46\u662f\u80fd\u4e0d\u80fd\u5f2f\u9053\u8d85\u8f66\u662f\u591a\u65b9\u9762\u51b3\u5b9a\u7684\u3002\u201d<\/p>\n

\u56de\u5230\u5c0f\u6807\u9898\uff0c\u4e0e\u5176\u8bf4\u5251\u6307\uff0c\u4e0d\u5982\u8bf4\u627e\u5230\u4e86\u65b9\u5411\uff0c\u770b\u5230\u4e86\u5e0c\u671b\uff0c\u4f46\u662f\u5438\u6536\u56fd\u5916\u6210\u529f\u7ecf\u9a8c\u7684\u540c\u65f6\u4e5f\u8981\u7acb\u8db3\u4e2d\u56fd\u56fd\u60c5\u3002\u5f88\u591a\u4e1a\u5185\u4eba\u58eb\u8ba4\u4e3a\u4f18\u79c0\u7684SaaS\u516c\u53f8\u5b9e\u73b0\u4e24\u4e2a\u6307\u6807\uff1a\u4e00\u662fLTV\uff08\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff09\u8981\u5927\u4e8e3\u500d\u7684CAC\uff08\u83b7\u5ba2\u6210\u672c\uff09\uff1b\u4e8c\u662fCAC\uff08\u83b7\u5ba2\u6210\u672c\uff09\u8981\u5c0f\u4e8e12\u500d\u7684MRR\uff08\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff09\u3002\u65e0\u8bba\u7406\u5ff5\u8fd8\u662f\u6280\u672f\uff0c\u66f4\u7ec8\u90fd\u8981\u56de\u5230\u83b7\u5ba2\u4e0a\u6765\u3002\u5728\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\u7684SaaS\u5e02\u573a\uff0c\u201c\u4e09\u6735\u4e91\u201d\u7684\u53d1\u5e03\u80fd\u4e0d\u80fd\u6210\u4e3a\u9500\u552e\u6613\u8d76\u8d85\u5f3a\u8005\u7684\u7b4b\u6597\u4e91\u8fd8\u4e0d\u597d\u8bf4\uff0c\u4f46\u662f\u8fd9\u79cd\u5c1d\u8bd5\u65e0\u7591\u8ba9\u6211\u4eec\u770b\u5230\u4e86\u53f2\u5f66\u6cfd\u6b32\u4e0e\u7fa4\u96c4\u8bd5\u6bd4\u9ad8\u7684\u51b3\u5fc3\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u539f […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[],"_links":{"self":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/18731"}],"collection":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/comments?post=18731"}],"version-history":[{"count":1,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/18731\/revisions"}],"predecessor-version":[{"id":18732,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/18731\/revisions\/18732"}],"wp:attachment":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/media?parent=18731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/categories?post=18731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/tags?post=18731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}