{"id":12886,"date":"2015-11-23T00:00:00","date_gmt":"2015-11-23T00:00:00","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/gartner%ef%bc%9acrm%e5%b0%86%e6%88%90%e4%b8%ba%e4%bc%81%e4%b8%9a%e6%95%b0%e5%ad%97%e5%8c%96%e7%9a%84%e6%a0%b8%e5%bf%83\/"},"modified":"2016-11-09T06:52:56","modified_gmt":"2016-11-09T06:52:56","slug":"gartner%ef%bc%9acrm%e5%b0%86%e6%88%90%e4%b8%ba%e4%bc%81%e4%b8%9a%e6%95%b0%e5%ad%97%e5%8c%96%e7%9a%84%e6%a0%b8%e5%bf%83","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/crmhy\/12886.html","title":{"rendered":"Gartner\uff1aCRM\u5c06\u6210\u4e3a\u4f01\u4e1a\u6570\u5b57\u5316\u7684\u6838\u5fc3"},"content":{"rendered":"

\u636eGartner\u79f0\uff0c\u4f01\u4e1a\u673a\u6784\u6b63\u5728\u5229\u7528CRM\u4f5c\u4e3a\u6570\u5b57\u4e3e\u63aa\u4f5c\u4e3a\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u7684\u4e00\u4e2a\u4e3b\u8981\u7ec4\u6210\u90e8\u5206\u3002Garnter\u8868\u793a\uff0c\u5bf9\u73b0\u4ee3\u5316\u6280\u672f\u5ba2\u6237\u5173\u7cfb\u7684\u9700\u6c42\u6b63\u5728\u63a8\u52a8\u7740\u66f4\u65b0\u6216\u8005\u6269\u5c55\u96c6\u6210\uff0c\u4ee5\u53caCRM\u8f6f\u4ef6\u4f7f\u7528\u7684\u6240\u6709\u9886\u57df\u3002CRM\u7684\u524d\u666f\u4ecd\u7136\u5f88\u597d\uff0c\u91c7\u8d2d\u8005\u4eec\u4e13\u6ce8\u4e8e\u80fd\u591f\u5b9e\u73b0\u5728\u591a\u901a\u9053\u73af\u5883\u4e2d\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5ba2\u6237\u4e92\u52a8\u7684\u6280\u672f\u3002<\/span>

\n

\n“\u672a\u6765\u51e0\u5e74CRM\u5c06\u6210\u4e3a\u6570\u5b57\u4e3e\u63aa\u7684\u6838\u5fc3\u3002\u8fd9\u662f\u4e00\u5b9a\u4f1a\u5f97\u5230\u8d44\u91d1\u652f\u6301\u7684\u6280\u672f\u9886\u57df\uff0c\u56e0\u4e3a\u6570\u5b57\u4e1a\u52a1\u5bf9\u4e8e\u4fdd\u6301\u7ade\u4e89\u529b\u662f\u975e\u5e38\u5173\u952e\u7684\u3002”Gartner\u7814\u7a76\u526f\u603b\u88c1Joanne Correia\u8868\u793a\u3002”CRM\u6295\u8d44\u7684\u70ed\u95e8\u9886\u57df\u5305\u62ec\u79fb\u52a8\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u6280\u672f\u3001Web\u5206\u6790\u548c\u7535\u5b50\u5546\u52a1\u3002”<\/span>

\n

\nGartner\u9884\u8ba1CRM\u5e02\u573a\u589e\u5e45\u57282014\u5e74\u4fdd\u6301\u6e29\u548c\uff0c\u4e4b\u540e\u5c06\u4e09\u5e74\u8868\u73b0\u5f3a\u52b2\u30022014\u5e74CRM\u8f6f\u4ef6\u6536\u5165\u9884\u8ba1\u5c06\u8fbe\u5230239\u4ebf\u7f8e\u5143\uff0c\u4e91\u6536\u5165\u5360\u523049%\u3002\u57fa\u4e8eSaaS\u6216\u8005\u57fa\u4e8e\u4e91\u7684CRM\u90e8\u7f72\u76ee\u524d\u5360\u5230\u6240\u6709CRM\u90e8\u7f72\u768440%\u591a\uff0c\u9884\u8ba12015\u5e74\u671f\u95f4\u5c06\u8fbe\u523050%\u3002<\/span>

\n

\nGartner\u526f\u603b\u88c1\u3001\u77e5\u540d\u5206\u6790\u5e08Ed Thompson\u8868\u793a\uff1a”\u4e0d\u51fa\u6240\u6599\uff0c\u9ad8\u79d1\u6280\u3001\u94f6\u884c\u3001\u4fdd\u9669\u3001\u8bc1\u5238\u3001\u7535\u4fe1\u3001\u533b\u836f\u3001\u6d88\u8d39\u54c1\u3001IT\u5236\u9020\u548cIT\u670d\u52a1\u7b49\u5782\u76f4\u9886\u57df\u5c06\u7ee7\u7eed\u662fCRM\u652f\u51fa\u66f4\u5927\u7684\u9886\u57df\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u9886\u57df\u90fd\u5e7f\u6cdb\u91c7\u7528\u4e86\u4e0d\u540c\u7c7b\u578b\u7684CRM\u5e94\u7528\u548c\u6280\u672f\u3002\u6240\u6709\u8fd9\u4e9b\u9886\u57df\u90fd\u52a0\u5927\u4e86\u5bf9\u65b0\u5174\u7ecf\u6d4e\u4f53\u7684\u6295\u8d44\uff0c\u8fdb\u4e00\u6b65\u63a8\u9ad8\u5f00\u652f\u6c34\u5e73\u3002”<\/span>

\n

\n\u4e1a\u52a1\u7ebf\u91c7\u8d2d\u8005\u5bf9CRM\u6709\u4e0d\u540c\u7684\u8fd0\u4f5c\u8981\u6c42<\/span>

\n

\n\u5ba2\u6237\u652f\u6301\u548c\u670d\u52a1\uff08CSS\uff09\u9700\u8981IT\u4e3b\u7ba1\u3001\u526f\u603b\u88c1\u548c\u5ba2\u6237\u670d\u52a1\u603b\u76d1\u6d89\u53ca\u5230\u5ba2\u6237\u652f\u6301\/\u5173\u7cfb\u9879\u76ee\u4e2d\uff0c\u4ed6\u4eec\u6b63\u5728\u8003\u8651\u6709\u9488\u5bf9\u6027\u5730\u4f7f\u7528\u5927\u6570\u636e\u5206\u6790\u3001\u5bf9\u7b49\u901a\u4fe1\u548c\u4e0d\u7ba1\u6539\u5584\u7684\u5ba2\u6237\u4e92\u52a8\u4e2d\u5fc3\uff08CEC\uff09\uff0c\u8fd9\u662f\u4e0b\u4e00\u4ee3\u5ba2\u6237\u670d\u52a1\u547c\u53eb\u4e2d\u5fc3\uff0c\u7528\u4e8e\u5173\u952e\u6d41\u7a0b\u548c\u6280\u672f\u3002CSS\u673a\u6784\u7684\u4e3b\u8981\u7126\u70b9\u662f\u5728\u5982\u4f55\u8bbe\u8ba1\u4e00\u81f4\u7684\u3001\u5dee\u5f02\u5316\u7684\u3001\u8de8\u6e20\u9053\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u540c\u65f6\u652f\u6301\u589e\u52a0\u4f7f\u7528\u5ba2\u6237\u81ea\u52a9\u670d\u52a1\u7684\u9700\u6c42\u3002<\/span>

\n

\n\u7535\u5b50\u5546\u52a1\u662fCEO\u3001CMO\u548c\u5176\u4ed6\u9ad8\u7ba1\u4eec\u9996\u8981\u8003\u8651\u7684\u4e8b\u60c5\uff0c\u4ed6\u4eec\u9700\u8981\u6539\u5584\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u7684\u80fd\u529b\u3001\u76c8\u5229\u80fd\u529b\u548c\u9500\u552e\u80fd\u529b\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8425\u9500\u6280\u672f\u662fIT\u6295\u8d44\u7684\u4e00\u4e2a\u70ed\u95e8\u9886\u57df\uff0c\u4f46\u662f\u89e3\u51b3\u65b9\u6848\u51b3\u7b56\u8d8a\u6765\u8d8a\u591a\u662f\u7531CMO\u548c\u5e02\u573a\u90e8\u95e8\u63a8\u52a8\u7684\uff0c\u51e0\u4e4e\u6ca1\u6709IT\u90e8\u95e8\u7684\u53c2\u4e0e\u3002CIO\u4eec\u5c06\u9700\u8981\u66f4\u7d27\u5bc6\u5730\u4e0eCMO\u548c\u8425\u9500\u4e3b\u7ba1\u5408\u4f5c\uff0c\u4ee5\u9002\u5e94\u5e02\u573a\u90e8\u95e8\u63d0\u51fa\u7684\u8d8a\u6765\u8d8a\u591a\u7684\u6280\u672f\u9700\u6c42\u3002CMO\u9762\u5bf9\u63a8\u52a8\u589e\u957f\u3001\u6539\u5584\u95ee\u8d23\u6027\u4ee5\u53ca\u964d\u4f4e\u6210\u672c\u7684\u538b\u529b\uff0c\u6b63\u5728\u4fc3\u4f7f\u5e02\u573a\u90e8\u95e8\u5728\u5e7f\u6cdb\u7684\u5e94\u7528\u548c\u529f\u80fd\u4e0a\u8fdb\u884c\u5927\u91cf\u5e02\u573a\u6280\u672f\u6295\u8d44\u3002<\/span>

\n

\n\u7269\u8054\u7f51\u6210\u4e3aCRM\u7684\u7b2c\u4e94\u4e2a\u63a8\u52a8\u529b<\/strong>

\n

\nCRM\u70ed\u95e8\u8bdd\u9898\u80cc\u540e\u7684\u4e3b\u8981\u63a8\u52a8\u529b\u5305\u62ec\u4e91\u3001\u793e\u4ea4\u3001\u79fb\u52a8\u548c\u5927\u6570\u636e\uff0c\u73b0\u5728\u53c8\u589e\u52a0\u4e86\u7b2c\u4e94\u4e2a\u63a8\u52a8\u529b\uff1a\u7269\u8054\u7f51\uff0c\u4e5f\u5c31\u662f\u4f20\u611f\u5668\u5c06\u4e8b\u7269\u8fde\u63a5\u5230\u4e92\u8054\u7f51\uff0c\u521b\u5efa\u4e4b\u524d\u6211\u4eec\u4ece\u672a\u60f3\u5230\u7684\u65b0\u578b\u670d\u52a1\u3002<\/span>

\n

\n\u793e\u4ea4<\/strong>\uff1a\u5728\u9500\u552e\u3001\u5e02\u573a\u548c\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\uff0c\u8425\u9500\u4eba\u5458\u6b63\u88ab\u8feb\u76d1\u63a7\u3001\u6c9f\u901a\u548c\u53c2\u4e0e\u5230\u6570\u767e\u4e2a\u516c\u5171\u793e\u4ea4\u7f51\u7edc\u7684\u793e\u4ea4\u7535\u5b50\u5546\u4e1a\u4e1a\u52a1\u4e2d\u3002\u5ba2\u6237\u670d\u52a1\u4eba\u5458\u5fc5\u987b\u8981\u5bf9Twitter\u3001Facebook\u548cLinkedIn\u5bf9\u8bdd\u505a\u51fa\u54cd\u5e94\uff0c\u65b0\u7684\u670d\u52a1\u6e20\u9053\u548c\u9500\u552e\u73b0\u5728\u5219\u8981\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a\u65b0\u9500\u552e\u673a\u4f1a\u7684\u6765\u6e90\u3002<\/span>

\n

\n\u79fb\u52a8<\/strong>\uff1a\u667a\u80fd\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u79fb\u52a8\u5e94\u7528\u6b63\u5728\u4ee5\u8fdc\u8fdc\u8d85\u8fc7\u793e\u4ea4\u7f51\u7edc\u7684\u66f4\u5feb\u901f\u63a8\u52a8\u53d8\u9769\u3002\u52302014\u5e74\u5e95\uff0c\u901a\u8fc7\u667a\u80fd\u624b\u673a\u8fde\u63a5\u5230\u4e92\u8054\u7f51\u7684\u4eba\u6570\u5c06\u8d85\u8fc7PC\uff0c\u667a\u80fd\u624b\u673a\u5df2\u7ecf\u53d6\u4ee3PC\u6210\u4e3a\u5927\u591a\u6570\u56fd\u5bb6\u7528\u6765\u8bbf\u95ee\u793e\u4ea4\u7f51\u7edc\u66f4\u5e38\u7528\u7684\u5de5\u5177\u3002\u81ea\u5e26\u8bbe\u5907\uff08BYOD\uff09\u6b63\u98ce\u9761\u4e1a\u5185\uff0cIT\u90e8\u95e8\u4e0d\u5f97\u4e0d\u652f\u6301\u5404\u79cd\u5404\u6837\u7684\u8bbe\u5907\u3002\u7136\u800c\uff0c\u662f\u5e73\u677f\u7535\u8111\u5f15\u53d1\u4e86\u66f4\u5927\u7684\u53d8\u9769\uff0c\u9500\u552e\u90e8\u95e8\u548c\u8463\u4e8b\u4f1a\u603b\u76d1\u91c7\u8d2d\u8fd9\u4e9b\u8bbe\u5907\u5e76\u8981\u6c42\u63d0\u4f9b\u652f\u6301\u3002<\/span>

\n

\n\u5927\u6570\u636e<\/strong>\uff1a\u8fc7\u53bb\u4e94\u5e74\u4e2d\uff0c\u5e02\u573a\u90e8\u95e8\u662f\u53d7\u5230\u4e1a\u52a1\u90e8\u95e8\u53ef\u8bbf\u95ee\u7684\u5ba2\u6237\u4fe1\u606f\u7206\u70b8\u589e\u957f\u5f71\u54cd\u66f4\u5927\u7684\u90e8\u95e8\u3002\u9884\u6d4b\u5206\u6790\u6a21\u578b\u3001\u76f4\u63a5\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u4ea7\u54c1\u670d\u52a1\u5efa\u8bae\uff0c\u4ee5\u53ca\/\u6216\u8005\u9500\u552e\u63d0\u793a\u90fd\u5728\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\u3002\u56e0\u6b64\uff0c\u6570\u636e\u662f\u53ef\u7528\u7684\uff0c\u5de5\u5177\u4e0d\u65ad\u6d8c\u73b0\uff0c\u4f46\u95ee\u9898\u662f\u7f3a\u4e4f\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u7684\u6280\u80fd\u548c\u8d44\u6e90\u3002<\/span>

\n

\n\u4e91<\/strong>\uff1a\u8fd9\u4e2a\u63a8\u52a8\u529b\u5728CRM\u4e2d\u5df2\u7ecf\u5b58\u5728\u4e86\u5341\u591a\u5e74\uff0c\u65e9\u572820\u4e16\u7eaa90\u5e74\u4ee3\u5e94\u7528\u670d\u52a1\u63d0\u4f9b\u5546\u5d1b\u8d77\u7684\u65f6\u5019\u5c31\u6709\u4e86\u3002\u5728\u5f88\u591a\u65b9\u9762\uff0c\u5bb9\u6613\u5b9e\u73b0\u7684\u4e91\u6210\u679c\u5df2\u7ecf\u5b8c\u6210\u4e86\u3002CRM\u5e94\u7528\u529f\u80fd\u7684\u5176\u4ed6\u9886\u57df\u5c06\u66f4\u96be\u4e8e\u8fd0\u7528\u4e8e\u4e91\u7684\u4ea4\u4ed8\u6a21\u5f0f\u4e2d\uff0c\u56e0\u6b64\u5411\u4e91\u7684\u8f6c\u6362\u5c06\u662f\u7a33\u5b9a\u4e14\u7f13\u6162\u7684\u3002<\/span>

\n

\n\u7269\u8054\u7f51<\/strong>\uff1a\u968f\u7740\u6c7d\u8f66\u3001\u5efa\u7b51\u3001\u8eab\u4f53\u548c\u6905\u5b50\u7b49\u90fd\u8fde\u63a5\u5230\u4e92\u8054\u7f51\uff0c\u4f20\u611f\u5668\u548c\u901a\u4fe1\u7684\u4ef7\u683c\u4e5f\u4e0b\u964d\u52301\u7f8e\u5143\u90a3\u4e48\u5c11\uff0c\u6c7d\u8f66\u3001\u5efa\u7b51\u3001\u533b\u7597\u4fdd\u5065\u548c\u9910\u996e\u4e1a\u7b49\u90fd\u5c06\u53d1\u751f\u53d8\u9769\u3002\u9500\u552e\u3001\u5e02\u573a\u548c\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u5c06\u8d70\u5728\u8fd9\u4e2a\u53d8\u9769\u7684\u524d\u7aef\uff0c\u6d89\u53ca\u5230\u4fc3\u9500\u3001\u9500\u552e\u548c\u652f\u6301\u65b0\u578b\u7684\u670d\u52a1\u3002<\/span>

\n

\nCorreia\u8868\u793a\uff1a”\u8fd9\u4e9b\u63a8\u52a8\u529b\u6b63\u523a\u6fc0\u7740\u5bf9\u66f4\u4f20\u7edf\u64cd\u4f5c\u578bCRM\u7684\u8feb\u5207\u9700\u6c42\uff0cCRM\u7ee7\u7eed\u6210\u4e3a\u8f6f\u4ef6\u6295\u8d44\u91cd\u70b9\u3002\u8fd9\u8fdb\u4e00\u6b65\u9a8c\u8bc1\u4e86\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u548c\u5bf9CRM\u8f6f\u4ef6\u7684\u6301\u7eed\u6295\u8d44\uff0c\u5c24\u5176\u662f\u5728CSS\u3001\u8425\u9500\u548c\u9500\u552e\u8f6f\u4ef6\u65b9\u9762\u3002”<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u636e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"_links":{"self":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/12886"}],"collection":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/comments?post=12886"}],"version-history":[{"count":1,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/12886\/revisions"}],"predecessor-version":[{"id":12959,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/posts\/12886\/revisions\/12959"}],"wp:attachment":[{"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/media?parent=12886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/categories?post=12886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neocrm.com\/en\/wp-json\/wp\/v2\/tags?post=12886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}