{"id":12844,"date":"2015-11-23T00:00:00","date_gmt":"2015-11-23T00:00:00","guid":{"rendered":"http:\/\/www.xiaoshouyi.com\/%e7%ab%99%e5%9c%a8%e4%bc%a0%e7%bb%9fcrm%e7%9a%84%e5%8f%98%e9%9d%a9%e5%89%8d%e5%a4%9c%ef%bc%8c%e9%94%80%e5%94%ae%e6%98%93%e6%ac%b2%e6%89%93%e9%80%a0%e7%a7%bb%e5%8a%a8crm\/"},"modified":"2016-11-09T06:52:30","modified_gmt":"2016-11-09T06:52:30","slug":"%e7%ab%99%e5%9c%a8%e4%bc%a0%e7%bb%9fcrm%e7%9a%84%e5%8f%98%e9%9d%a9%e5%89%8d%e5%a4%9c%ef%bc%8c%e9%94%80%e5%94%ae%e6%98%93%e6%ac%b2%e6%89%93%e9%80%a0%e7%a7%bb%e5%8a%a8crm","status":"publish","type":"post","link":"https:\/\/www.neocrm.com\/en\/crmhy\/12844.html","title":{"rendered":"\u7ad9\u5728\u4f20\u7edfCRM\u7684\u53d8\u9769\u524d\u591c\uff0c\u9500\u552e\u6613\u6b32\u6253\u9020\u79fb\u52a8CRM"},"content":{"rendered":"

\"\"
\n\u968f\u7740 SaaS \u548c\u79fb\u52a8\u4e92\u8054\u7684\u53d1\u5c55\uff0c\u5341\u51e0\u5e74\u95f4\u7f13\u6162\u524d\u884c\u7684\u4f01\u4e1a\u8f6f\u4ef6\u4e5f\u6e10\u663e\u53d8\u9769\u7684\u8ff9\u8c61\u3002\u65e0\u8bba\u662f\u5fae\u8f6f\u3001SAP \u7b49\u5de8\u5934\uff0c\u8fd8\u662f\u7eb7\u4eab\u9500\u5ba2\u3001\u660e\u9053\u7b49\u521b\u4e1a\u516c\u53f8\uff0c\u751a\u81f3\u4ee5\u91d1\u8776\u4e3a\u4ee3\u8868\u7684\u4f20\u7edf\u4f01\u4e1a\u7ba1\u7406\u8f6f\u4ef6\u63d0\u4f9b\u5546\u90fd\u5f00\u59cb\u5c1d\u8bd5\u5728\u65b0\u7684\u8d8b\u52bf\u4e0b\u5e03\u5c40\u3002\u5982\u679c 2.0 \u7684\u65f6\u4ee3\u6210\u5c31\u4e86 Salesforce\uff0c\u90a3\u4e48\u793e\u4f1a\u5316\u548c\u79fb\u52a8\u5316\u65f6\u4ee3\u7684\u5230\u6765\u53c8\u4f1a\u6fc0\u53d1\u8d77\u54ea\u4e9b\u521b\u4e1a\u8005\u7684\u60f3\u8c61\uff1f<\/span>

\n

\n\u7531\u4ec1\u79d1\u4e92\u52a8\u63a8\u51fa\u7684\u9500\u552e\u6613\u662f\u4e00\u4e2a\u7ed3\u5408\u793e\u4f1a\u5316\u548c\u79fb\u52a8\u7684\u5728\u7ebf CRM \u5e73\u53f0\u3002\u4ea7\u54c1\u62e5\u6709 Web \u548c\u79fb\u52a8\u7aef\u4e24\u4e2a\u7248\u672c\uff0c\u5728\u4f01\u4e1a SNS \u7684\u5e95\u5c42\u67b6\u6784\u4e0a\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u6743\u9650\u8303\u56f4\u5185\u6309\u9700\u52a0\u8f7d\u5404\u7c7b\u5e94\u7528\uff0c\u62e5\u6709\u6bd4\u8f83\u9ad8\u7684\u5b9a\u5236\u6027\u548c\u53ef\u6269\u5c55\u6027\u3002\u9500\u552e\u6613\u5728\u529f\u80fd\u8bbe\u8ba1\u4e0a\u5219\u4ee5\u9500\u552e\u7ba1\u7406\u4e3a\u91cd\u5fc3\u3001\u517c\u987e\u4e86\u56e2\u961f\u534f\u4f5c\u548c\u77e5\u8bc6\u7ba1\u7406\u3002<\/span>

\n

\n\u5bf9\u9500\u552e\u4eba\u5458\u7684\u5de5\u4f5c\u652f\u6301\u662f\u9500\u552e\u6613\u4e00\u5927\u5356\u70b9\u3002\u9664\u4e86\u5728\u57fa\u672c\u7684\u5ba2\u7fa4\u5173\u7cfb\u7ba1\u7406\u548c\u6743\u9650\u7ba1\u7406\u4e0a\u529f\u80fd\u5f3a\u5927\u5916\uff0c\u9500\u552e\u6613\u8fd8\u5c06\u5ba2\u6237\u3001\u8054\u7cfb\u4eba\u3001\u9500\u552e\u673a\u4f1a\u3001\u5408\u540c\u3001\u9500\u552e\u56e2\u961f\u3001\u4ea7 \u54c1\u7b49\u7ebf\u7d22\u9ad8\u5ea6\u6574\u5408\u3002\u6bd4\u5982\u5f53\u4f60\u8fdb\u5165\u5ba2\u6237\u4e3b\u9875\uff0c\u53ef\u4ee5\u5728\u4fe1\u606f\u6d41\u4e2d\u770b\u5230\u4e0d\u540c\u6210\u5458\u4e0e\u8be5\u5ba2\u6237\u7684\u63a5\u89e6\u8bb0\u5f55\uff0c\u8fd8\u53ef\u4ee5\u4e00\u7ad9\u5f0f\u5730\u83b7\u53d6\u5ba2\u6237\u80cc\u666f\u4fe1\u606f\u3001\u9500\u552e\u673a\u4f1a\u3001\u4efb\u52a1\u5217\u8868\u3001\u4ea7\u54c1\u6587 \u4ef6\u7b49\u8d44\u6599\uff0c\u5f53\u9500\u552e\u4eba\u5458\u79bb\u804c\u540e\uff0c\u5ba2\u6237\u5173\u7cfb\u4ecd\u53ef\u7531\u539f\u516c\u53f8\u63a5\u624b\u3002<\/span>

\n

\n\u9500\u552e\u6613\u5728\u6570\u636e\u7ed3\u6784\u5316\u4e0a\u505a\u5f97\u76f8\u5bf9\u7cbe\u7ec6\u3002\u4f8b\u5982\u5f53\u65b0\u5efa\u9500\u552e\u673a\u4f1a\u65f6\uff0c\u683c\u5f0f\u5316\u8868\u5355\u4f1a\u8981\u6c42\u4f60\u5bf9\u673a\u4f1a\u7c7b\u578b\u3001\u9500\u552e\u9636\u6bb5\u4f5c\u51fa\u7ec6\u5206\uff0c\u4ee5\u4fbf\u4e8e\u552e\u4e2d\u7ba1\u7406\u548c\u540e\u671f\u7684\u7edf\u8ba1\u5206\u6790\u3002
\n\"\"<\/span>
\n\u9500\u552e\u6613\u7684\u56e2\u961f\u534f\u4f5c\u90e8\u5206\u63a5\u8fd1\u5178\u578b\u7684\u5fae\u535a\u548c\u5fae\u4fe1\uff0c\u5305\u62ec\u4e86\u4fe1\u606f\u6d41\u3001\u79c1\u4fe1\u3001\u7fa4\u7ec4\u3001\u8bdd\u9898\u7b49\u5e38\u89c1\u5143\u7d20\u3002\u7528\u6237\u4f9d\u636e\u7fa4\u7ec4\uff08\u90e8\u95e8\u3001\u56e2\u961f\u4e5f\u53ef\u89c6\u4e3a\u7fa4\u7ec4\u7684\u4e00\u79cd\uff09\u548c“\u5173\u6ce8” \u529f\u80fd\u5efa\u7acb\u5173\u7cfb\u7f51\u7edc\uff0c\u6240\u4e0d\u540c\u7684\u662f\u5173\u6ce8\u5bf9\u8c61\u9664\u4e86“\u4eba”\u4ee5\u5916\u8fd8\u5305\u62ec\u4e86“\u5ba2\u6237”\u548c“\u9500\u552e\u673a\u4f1a”\u7b49\u3002\u5173\u6ce8\u5bf9\u8c61\u7684\u52a8\u6001\u4f1a\u5b9e\u65f6\u53cd\u6620\u5728\u4fe1\u606f\u6d41\u4e2d\uff0c\u6709\u52a9\u4e8e\u4f7f\u7528\u8005\u968f\u65f6\u628a\u63e1\u5ba2\u6237 \u548c\u9500\u552e\u9879\u76ee\u8fdb\u5c55\u3002\u57fa\u4e8e SNS \u7684\u7279\u5f81\uff0c\u9500\u552e\u6613\u7684\u7fa4\u7ec4\u529f\u80fd\u751a\u81f3\u80fd\u6253\u7834\u4f01\u4e1a\u8fb9\u754c\u5c06\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u62c9\u5165\u5185\u90e8\uff0c\u4f7f\u5f97\u4fe1\u606f\u5206\u4eab\u548c\u534f\u4f5c\u66f4\u52a0\u6d41\u7545\uff0c\u964d\u4f4e\u4e86\u4e0e\u5ba2\u6237\u95f4\u7684\u6c9f\u901a\u6210\u672c\u3002<\/span>

\n

\n\u5728\u4f01\u4e1a\u534f\u4f5c\u9875\u9762\u7684\u5e94\u7528\u680f\u5185\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u6027\u5730\u6dfb\u52a0\u4efb\u52a1\u3001\u65e5\u7a0b\u8868\u3001\u5de5\u4f5c\u62a5\u544a\u548c\u5ba1\u6279\u7b49\u5e94\u7528\uff0c\u5f62\u6210\u6bd4\u8f83\u5b8c\u6574\u7684 OA \u4f53\u7cfb\u3002<\/span>

\n

\n\u4e00\u4e9b\u590d\u6742\u4ea7\u54c1\uff08\u6bd4\u5982 IT \u89e3\u51b3\u65b9\u6848\uff09\u7684\u9500\u552e\u4eba\u5458\u5728\u5b66\u4e60\u4ea7\u54c1\u548c\u5ba2\u6237\u77e5\u8bc6\u4e0a\u53ef\u80fd\u5b58\u5728\u56f0\u96be\u3002\u800c\u9500\u552e\u6613\u5219\u5c06\u4e00\u4e9b\u77e5\u8bc6\u7ba1\u7406\u7684\u5143\u7d20\u5d4c\u5957\u5728 CRM \u548c\u56e2\u961f\u534f\u4f5c\u4e2d\uff0c\u4f7f\u5f97\u77e5\u8bc6\u6c89\u6dc0\u66f4\u6613\u5b9e\u73b0\u3002\u4e00\u4e2a\u9500\u552e\u65b0\u4eba\u53ef\u4ee5\u4ece“\u77e5\u8bc6\u5e93”\u5e94\u7528\u91cc\u67e5\u627e\u57fa\u7840\u8d44\u6599\uff0c\u5728\u4ea7\u54c1\u9875\u9762\u4e0b\u627e\u5230\u719f\u77e5\u8be5\u6b3e\u4ea7\u54c1\u7684\u4e13\u5bb6\uff0c\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\u9047\u5230\u7684\u95ee\u9898\u968f\u65f6 \u901a\u8fc7“\u63d0\u95ee”\u529f\u80fd\u6c42\u6559\u540c\u4e8b\uff0c\u66f4\u5145\u5206\u7684\u77e5\u8bc6\u5206\u4eab\u5e26\u6765\u66f4\u5feb\u901f\u7684\u4e2a\u4eba\u6210\u957f\u3002<\/span>

\n

\n\u5728\u4f20\u7edf\u4f01\u4e1a\u529e\u516c\u73af\u5883\u4e0b\uff0cCRM\u3001\u534f\u4f5c\u3001\u77e5\u8bc6\u7ba1\u7406\u4e09\u5957\u7cfb\u7edf\u4e0d\u4ec5\u4e92\u76f8\u72ec\u7acb\uff0c\u5728\u4f53\u9a8c\u4e0a\u4e5f\u5f80\u5f80\u5404\u4e0d\u76f8\u540c\uff0c\u8fd9\u5bf9\u7ba1\u7406\u8005\u548c\u4e00\u7ebf\u4f7f\u7528\u8005\u6765\u8bf4\u90fd\u662f\u4e00\u79cd\u4e0d\u4fbf\u3002\u800c\u9500\u552e\u6613\u5219\u5c1d\u8bd5\u5c06\u4e09\u8005\u6253\u901a\uff0c\u4f7f\u5f97\u7cfb\u7edf\u95f4\u529f\u80fd\u4e92\u8054\u3001\u6570\u636e\u5171\u4eab\uff0c\u5e76\u4ee5\u4e00\u81f4\u7684\u4f53\u9a8c\u5e2e\u52a9\u65b0\u8fdb\u9500\u552e\u66f4\u5feb\u4e0a\u624b\u3002
\n\"\"<\/span><\/p>\n

\u9500\u552e\u6613\u7684\u79fb\u52a8\u7aef\u529f\u80fd\u57fa\u672c\u4e0e PC \u7aef\u5bf9\u5e94\uff0c\u4f46\u5728\u4f53\u9a8c\u4e0a\u9488\u5bf9\u79fb\u52a8\u573a\u666f\u505a\u51fa\u4f18\u5316\uff0c\u540c\u65f6\u52a0\u8f7d\u4e86\u4f01\u4e1a\u5fae\u4fe1\u3001\u62cd\u7167\u3001\u8bed\u97f3\u8bb0\u5f55\u7b49\u529f\u80fd\u3002\u53e6\u5916\uff0c\u867d\u7136\u79fb\u52a8\u7248\u9500\u552e\u6613\u4e5f\u63d0\u4f9b\u5e38\u89c1\u7684\u5ba2\u6237\u62dc\u8bbf\u7b7e\u5230\u529f\u80fd\uff0c\u4f46\u5728\u4ec1\u79d1\u7684 CEO \u5f66\u6cfd\u770b\u6765\u5bf9\u5458\u5de5\u884c\u4e3a\u7684\u8fc7\u5ea6\u76d1\u63a7\u6216\u8bb8\u4f1a\u635f\u5bb3\u5176\u79ef\u6781\u6027\uff1a“\u5728\u9762\u5bf9\u975e\u6d41\u7a0b\u5316\u73af\u5883\u4e0b\u5de5\u4f5c\u7684\u9500\u552e\u4eba\u5458\u3001\u5c24\u5176\u662f‘knowledge worker’\u65f6\uff0c\u5e94\u8be5\u8d4b\u4e88\u5176\u4e00\u5b9a\u81ea\u4e3b\u6743\u9650\u3002\u6211\u4eec\u5c06\u76ee\u6807\u7528\u6237\u7fa4\u5b9a\u4f4d\u4e8e“\u62ff\u5355\u578b\u9500\u552e”\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u7684\u5de1\u5e97\u4eba\u5458\u3002\u5bf9\u516c\u53f8\u6765\u8bf4\uff0c\u524d\u8005\u7684\u91cd\u8981\u6027\u663e\u7136\u8981\u6bd4\u540e\u8005\u5927\u5f97 \u591a\u3002”<\/span>

\n

\n\u65e2\u7136\u8bf4\u5230\u6743\u9650\uff0c\u5c31\u4e0d\u5f97\u4e0d\u63d0\u9500\u552e\u6613\u5728\u6743\u9650\u7ba1\u7406\u4e0a\u7684\u7ec6\u81f4\u3002\u8fdb\u5165“\u8bbe\u7f6e”\u9875\u9762\u4e0b\u7684“\u90e8\u95e8\u548c\u7528\u6237”\u83dc\u5355\uff0c\u7ba1\u7406\u5458\u53ef\u4ee5\u5728\u8fd9\u91cc\u5b9a\u4e49\u89d2\u8272\uff08\u6bd4\u5982\u666e\u901a\u7528\u6237\u3001\u7ba1\u7406\u5458\u3001 \u9500\u552e\u3001\u8d22\u52a1\u7b49\uff09\u6743\u9650\uff0c\u5e76\u5c06\u4e0d\u540c\u89d2\u8272\u5206\u914d\u7ed9\u4f7f\u7528\u8005\u3002\u6211\u4eec\u5728\u524d\u53f0\u548c\u540e\u53f0\u770b\u5230\u7684\u51e0\u4e4e\u6240\u6709\u529f\u80fd\u90fd\u53ef\u4ee5\u7531\u62e5\u6709\u5b8c\u6574\u6743\u9650\u8005\u8fdb\u884c\u7f16\u8f91\u3002\u540c\u4e00\u4f7f\u7528\u8005\u4e5f\u53ef\u4ee5\u53e0\u52a0\u591a\u4e2a\u8eab\u4efd\uff08\u6bd4 \u5982\u8eab\u517c\u666e\u901a\u7528\u6237\u548c\u9500\u552e\uff09\uff0c\u901a\u8fc7\u4e0d\u540c\u8eab\u4efd\u7684\u7ec4\u5408\uff0c\u53ef\u4ee5\u65b9\u4fbf\u800c\u4e25\u8c28\u5730\u5bf9\u4e0d\u540c\u90e8\u95e8\u3001\u5c42\u7ea7\u3001\u5206\u5de5\u7684\u5458\u5de5\u505a\u51fa\u6743\u9650\u5b89\u6392\u3002<\/span>

\n

\n\u5f66\u6cfd\u5148\u540e\u5728 Dell\u3001Cisco \u7b49\u516c\u53f8\u4ece\u4e8b\u9500\u552e\u548c\u9500\u552e\u7ba1\u7406\u5de5\u4f5c\uff0c\u521b\u529e\u4ec1\u79d1\u4e92\u52a8\u524d\u66fe\u4efb SAP \u9500\u552e\u603b\u76d1\u3002\u5728\u4ed6\u770b\u6765\uff0c\u4f20\u7edf CRM \u4ea7\u54c1\u56f4\u7ed5\u6d41\u7a0b\u8fdb\u884c\u8bbe\u8ba1\uff0c\u4e3b\u8981\u7528\u4e8e\u6ee1\u8db3\u7ba1\u7406\u8005\u9700\u8981\u3002\u4f46\u5bf9\u4e00\u7ebf\u4f7f\u7528\u8005\u6765\u8bf4\uff0c\u8fd9\u7c7b\u4ea7\u54c1\u4e0d\u4ec5\u4e0d\u80fd\u63d0\u4f9b\u9500\u552e\u4e0a\u7684\u8f85\u52a9\uff0c\u53cd\u800c\u56e0\u7e41\u91cd\u7684\u6570\u636e\u5f55\u5165\u548c\u5de5\u4f5c\u6c47\u62a5\u53d8\u6210\u4e00\u79cd\u8d1f\u62c5\u3002 \u56e0\u6b64\u5f66\u6cfd\u8ba4\u4e3a\uff0c\u4f01\u4e1a\u7ba1\u7406\u8f6f\u4ef6\u7684\u6d88\u8d39\u5316\u5df2\u7ecf\u6210\u4e3a\u8d8b\u52bf\uff0c\u5728\u6ee1\u8db3\u4f01\u4e1a\u8fd0\u884c\u6548\u7387\u540e\u5e94\u8be5\u66f4\u52a0\u5173\u6ce8\u4e00\u7ebf\u4f7f\u7528\u8005\u7684\u4ef7\u503c\u548c\u4f53\u9a8c\uff0c\u53ea\u6709\u66f4\u597d\u5730\u6ee1\u8db3\u548c\u652f\u6491\u4e00\u7ebf\u5458\u5de5\u7684\u5de5\u4f5c\u9700\u8981\uff0c \u7ba1\u7406\u8005\u671f\u671b\u7684\u7ba1\u7406\u76ee\u6807\u624d\u80fd\u66f4\u597d\u5730\u5b9e\u73b0\u3002<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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