{"id":13477,"date":"2026-08-03T20:16:57","date_gmt":"2026-08-03T12:16:57","guid":{"rendered":"https:\/\/www.neocrm.com\/?post_type=customer_stories&#038;p=13477"},"modified":"2026-08-04T11:06:19","modified_gmt":"2026-08-04T03:06:19","slug":"how-neocrm-helped-daikin-build-a-unified-digital-marketing-platform-and-enhance-customer-engagement","status":"publish","type":"customer_stories","link":"https:\/\/www.neocrm.com\/en\/customer-success-stories\/how-neocrm-helped-daikin-build-a-unified-digital-marketing-platform-and-enhance-customer-engagement\/","title":{"rendered":"How Neocrm Helped Daikin Build a Unified Digital Marketing Platform and Enhance Customer Engagement"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-58c9ca04 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"171\" height=\"36\" src=\"https:\/\/www.neocrm.com\/wp-content\/uploads\/2026\/08\/logo_daikin-png.png\" alt=\"\" class=\"wp-image-13489\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">Daikin Industries, Ltd. (DAIKIN), founded in 1924, is a global leader specializing in air conditioning, fluorochemicals, and compressor technologies. With integrated capabilities across R&amp;D, manufacturing, sales, and services, Daikin operates in 170+ countries and regions with 323+ companies and production bases worldwide, delivering innovative and sustainable climate solutions to customers around the globe.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b3543725 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-8d6c34437d22960ab1cfbdc33bc3c7ae wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\"><strong><strong>Manufacturing<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-d7292a847b5b95477a3170ccc5e1fc51 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\"><strong><strong>&gt;60K<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-41dfef20cd29007568687539640e5b29 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:800\"><strong><strong>Japan<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\r\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\r\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\r\n  <li><a href=\"#result\">Result<\/a><\/li>\r\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-48a0472e wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"business-challenge\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-d4d239eed6a5ffe1a86c28fb054643fd\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>1. Enhancing Data Integration Across a Growing Branch and Dealer Network<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With Daikin China\u2019s extensive branch and dealer network, managing customer and marketing information across different business entities requires effective coordination and unified visibility. As business operations continue to expand, improving data integration and resource management capabilities can further support more efficient marketing collaboration and customer engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Improving Customer Communication Visibility and Service Management<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With frontline teams engaging customers through digital communication channels such as WeCom, maintaining effective communication management and information visibility became increasingly important. Enhancing communication tracking and management capabilities could help improve service consistency, support compliance management, and provide better insights into customer interactions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>3. Standardizing Sales Knowledge and Customer Engagement Practices<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Across a large branch and dealer network, maintaining consistent sales capabilities and customer engagement approaches is essential for delivering a unified customer experience. Establishing standardized sales content, knowledge sharing mechanisms, and best-practice management can further support team collaboration and capability development.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>4. Enhancing Digital Collaboration Efficiency Across Customer Journeys<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As customer engagement involves multiple teams and stakeholders, improving cross-department collaboration and communication efficiency can help create smoother customer experiences. By extending digital collaboration capabilities, teams can better coordinate resources, accelerate customer response, and strengthen overall operational efficiency.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"neocrm-solution\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-21b386b9b57f9a4755d4f4946307f2b0\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>1. Unified Multi-Entity Data Platform with Tiered Permission Control<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm consolidated data from all of Daikin China&#8217;s branches into a single platform, using automatic lead creation and behavior tracking on WeCom to enable centralized analytics and unified distribution of marketing resources. Fine-grained, multi-level permission controls separated access for internal staff, external-facing staff, dealers, and outsourced personnel, resolving the data isolation needs between competing dealers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>2. Conversation Archiving and Risk Control<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating WeCom&#8217;s native conversation archiving capability, Neocrm digitized frontline chat data to analyze communication efficiency and service quality, while sensitive-word early warning alerts gave management real-time visibility and control over customer-facing communications on WeCom.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>3. Centralized Material and Script Library<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm&#8217;s Material Center organized images, videos, posters, and files into a categorized, permission-controlled library, while a built-in Script Library automatically matched responses to customer inquiries and a Lead Radar feature tracked customer engagement with shared materials. These tools captured and standardized best practices from top-performing employees, helping new hires ramp up quickly and ensuring consistent messaging.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>4.&nbsp;Enhanced&nbsp;WeCom&nbsp;Native&nbsp;Capabilities<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm broke through WeCom&#8217;s native group messaging cap through Group QR Codes and Bulk Messaging to Customers, substantially boosting lead-generation and outreach efficiency. Employee QR Codes and Auto Group-Adding strengthened customer retention, while preset quick-group-creation templates enabled one-click setup of design consultation and installation service groups, streamlining cross-department collaboration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"result\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-28f28d9ef2a17545ed032185c02c5d49\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the needs of Daikin&#8217;s China business, Neocrm delivered an SCRM platform built natively on WeCom, purpose-built for the private-domain operating model used by consumer brands in the China market. Since partnering with Neocrm, Daikin China has transformed its WeCom-based private-domain operations into a unified, intelligent ecosystem spanning multiple business entities, replacing fragmented, branch-by-branch data management with centralized visibility and coordinated control over marketing resources, conversations, and customer relationships from pre-sales consultation through installation and after-sales service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teams at Daikin China now benefit from a friend-request pass rate above 95%, a lead-to-store conversion rate above 88%, and a content open rate above 98%, reflecting the impact of the centralized material and script library on outreach quality and consistency. Community engagement has reached 95%+, task execution 99%+, and account activity 93%+, while referrals from existing customers have grown to 36%+, underscoring stronger, more consistent customer relationships across the sales lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By choosing Neocrm&#8217;s multi-entity, WeCom-native SCRM platform, Daikin China has overcome the data fragmentation and collaboration barriers that once slowed its retail operations, building a scalable foundation for continued growth. In recognition of its outstanding performance in the new retail market, Daikin has received the &#8220;New Retail Excellence Case Award&#8221; for three consecutive years, presented at the AWE Official Forum (2023), results that make Daikin a benchmark customer for Neocrm in the durable goods\/retail industry.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With Neocrm, Daikin consolidated fragmented customer data, standardized marketing operations, and improved collaboration across multiple business entities. Through unified data management, intelligent customer interaction tools, and enhanced WeCom capabilities, Daikin achieved more efficient customer outreach, streamlined workflows, and scalable digital marketing operations.<\/p>\n","protected":false},"author":10,"featured_media":13480,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[],"customer_story_category":[42],"class_list":["post-13477","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","customer_story_category-manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Neocrm Helped Daikin Build a Unified Digital Marketing Platform and Enhance Customer Engagement - Neocrm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neocrm.com\/en\/customer-success-stories\/how-neocrm-helped-daikin-build-a-unified-digital-marketing-platform-and-enhance-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Neocrm Helped Daikin Build a Unified Digital Marketing Platform and Enhance Customer Engagement - Neocrm\" \/>\n<meta property=\"og:description\" content=\"With Neocrm, Daikin consolidated fragmented customer data, standardized marketing operations, and improved collaboration across multiple business entities. 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