{"id":13449,"date":"2026-07-27T17:44:28","date_gmt":"2026-07-27T09:44:28","guid":{"rendered":"https:\/\/www.neocrm.com\/?post_type=customer_stories&#038;p=13449"},"modified":"2026-08-03T20:18:30","modified_gmt":"2026-08-03T12:18:30","slug":"coloplast-enhanced-global-healthcare-sales-and-service-operations-with-neocrm-2","status":"publish","type":"customer_stories","link":"https:\/\/www.neocrm.com\/en\/customer-success-stories\/coloplast-enhanced-global-healthcare-sales-and-service-operations-with-neocrm-2\/","title":{"rendered":"Coloplast Enhanced Global Healthcare Sales and Service Operations with Neocrm"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-58c9ca04 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"251\" height=\"57\" src=\"https:\/\/www.neocrm.com\/wp-content\/uploads\/2026\/07\/CP_Logo_Deep_Blue_RGB.png\" alt=\"\" class=\"wp-image-13438\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">Coloplast is a global leader in healthcare solutions, dedicated to developing products and services that improve the quality of life for people with intimate healthcare needs. Founded in Denmark, Coloplast has built a strong global presence through decades of innovation and expertise in medical technology. The company provides advanced solutions across ostomy care, continence care, wound and skin care, and interventional urology, serving healthcare professionals and patients in more than 100 countries worldwide.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b3543725 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-279105db29003298da3141753b31facb wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\"><strong>Healthcare &amp; Life Sciences<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-22e18c36185f146f4dc7de2b5878a453 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\"><strong>17,000-18,000<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-9729f7495b0536d85ab3783a078a7b56 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:800\"><strong>Denmark<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\r\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\r\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\r\n  <li><a href=\"#result\">Result<\/a><\/li>\r\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-48a0472e wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"business-challenge\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-d4d239eed6a5ffe1a86c28fb054643fd\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>1. Fragmented Data Management and Compliance Challenges<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As a global medical device company, Coloplast faced challenges in managing customer data across different business scenarios while meeting domestic data compliance requirements. Fragmented systems and disconnected data sources created information silos, making it difficult to establish a unified customer view and ensure efficient business operations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>2. Complex Healthcare Business Processes and Limited SFE Capabilities<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Coloplast\u2018s healthcare business involved complex processes across hospitals, distributors, sales teams, and service organizations. Existing systems lacked sufficient flexibility to support localized healthcare workflows and industry-specific Sales Force Effectiveness (SFE) management, limiting sales performance visibility and operational efficiency.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>3. Strong Demand for Mobile and Offline Service Capabilities<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A significant portion of Coloplast\u2018s business activities occurred in hospitals and healthcare facilities. Field teams required mobile access to customer information, visit records, and service processes in various environments, including scenarios with limited network connectivity. Existing solutions could not fully support efficient offline operations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>4.&nbsp;High&nbsp;Complexity&nbsp;and&nbsp;Risk&nbsp;in&nbsp;Salesforce&nbsp;Replacement<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As an existing Salesforce user, Coloplast needed to replace its CRM platform while ensuring business continuity. The migration required strong technical capabilities, industry expertise, and professional implementation services to minimize transition risks and support successful system adoption.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"neocrm-solution\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-21b386b9b57f9a4755d4f4946307f2b0\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>1. Unified Data Management Platform with Secure Compliance Capabilities<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm established a centralized CRM platform that unified customer, hospital, and business data across different systems. Through localized data storage, enterprise-level security capabilities, and comprehensive data management, Neocrm helped Coloplast eliminate data silos, improve data accuracy, and build a reliable Customer 360 view.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>2. Flexible Healthcare CRM Platform with SFE Management Capabilities<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm leveraged its flexible PaaS architecture to support Coloplast\u2018s complex healthcare business scenarios. The platform enabled customized workflows for hospital management, customer engagement, and sales operations, while providing healthcare-specific SFE capabilities to improve sales effectiveness and performance management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>3. Mobile CRM and Offline Operation Support<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm provided mobile application capabilities with offline support, enabling frontline teams to access customer information, complete visits, and update service records anytime and anywhere. This improved field productivity and ensured continuous business operations in healthcare environments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\"><strong>4. Professional Salesforce Migration Services and Industry Expertise<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With extensive Salesforce replacement experience and healthcare industry knowledge, Neocrm provided end-to-end migration support, including solution planning, implementation, and business transition management. This reduced migration risks and enabled Coloplast to smoothly adopt a new CRM ecosystem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"result\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-28f28d9ef2a17545ed032185c02c5d49\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since implementing Neocrm, Coloplast has transformed fragmented customer management and sales processes into a unified digital platform. By adopting a localized CRM solution, Coloplast established more standardized data management capabilities and improved operational visibility across healthcare business scenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Neocrm\u2018s professional Salesforce migration experience and healthcare industry expertise, Coloplast completed the transition to a new CRM ecosystem while maintaining business continuity. The platform now supports key processes including hospital account management, dealer collaboration, sales operations, and service management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm\u2019s mobile CRM and offline capabilities enabled frontline teams to access customer information, manage visits, and update service records more efficiently in healthcare environments. The integration of marketing, sales, and service processes improved cross-functional collaboration and provided a more connected operational experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution has been deployed across multiple departments, including marketing, sales, business operations, and customer service teams, supporting approximately 700 users through an integrated SCRM, Sales Cloud, and Service Cloud platform. This provides Coloplast with a scalable digital foundation to support continued growth in the healthcare and medical device industry.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coloplast partnered with Neocrm to unify sales, marketing, and service operations across its healthcare business. By leveraging an integrated CRM platform, Coloplast established a comprehensive Customer 360 view, optimized customer engagement processes, improved sales efficiency, and enabled seamless collaboration across teams to support sustainable business growth.<\/p>\n","protected":false},"author":10,"featured_media":13407,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[],"customer_story_category":[45],"class_list":["post-13449","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","customer_story_category-healthcare_life_science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coloplast Enhanced Global Healthcare Sales and Service Operations with Neocrm - Neocrm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neocrm.com\/en\/customer-success-stories\/coloplast-enhanced-global-healthcare-sales-and-service-operations-with-neocrm-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coloplast Enhanced Global Healthcare Sales and Service Operations with Neocrm - Neocrm\" \/>\n<meta property=\"og:description\" content=\"Coloplast partnered with Neocrm to unify sales, marketing, and service operations across its healthcare business. 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