{"id":10570,"date":"2026-04-22T15:01:07","date_gmt":"2026-04-22T07:01:07","guid":{"rendered":"http:\/\/43.154.112.44\/en\/?post_type=customer_stories&#038;p=10570"},"modified":"2026-08-13T17:54:14","modified_gmt":"2026-08-13T09:54:14","slug":"steris-built-a-unified-marketing-service-platform-with-neocrm-for-enhanced-efficiency-and-cost-saving","status":"publish","type":"customer_stories","link":"https:\/\/www.neocrm.com\/en\/customer-success-stories\/steris-built-a-unified-marketing-service-platform-with-neocrm-for-enhanced-efficiency-and-cost-saving\/","title":{"rendered":"STERIS Built a Unified Marketing-Service Platform with Neocrm for Enhanced Efficiency and Cost Saving"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-58c9ca04 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"http:\/\/www.neocrm.com\/wp-content\/uploads\/2026\/04\/STERIS.png\" alt=\"\" class=\"wp-image-10572\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">STERIS, founded in 1985, is a leading global provider of infection prevention and procedural products and services that support patient care in healthcare, pharmaceutical, and medical device industries worldwide. It specializes in sterilization technologies, surgical equipment, consumables, and related services and serves hospitals, distributors, and manufacturers with advanced solutions including automated endoscope preprocessors (AER), surgical tables and lights, infection control products, and installation\/maintenance services.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-2130f694 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-container-core-group-is-layout-3290e5a0 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b3543725 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-ce289aff3244b18a1fd22f3334c4d987 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">Healthcare &amp; Life Sciences<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-6ca671065ebd7e3a97aa6a8464865a80 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">17,000+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-9aa6dcb153db40e8d0633c4c5b85c92f wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:800\">USA<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\r\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\r\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\r\n  <li><a href=\"#result\">Result<\/a><\/li>\r\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-48a0472e wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"business-challenge\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-d4d239eed6a5ffe1a86c28fb054643fd\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. <strong><strong>Coordinating Multi-Product Operations and Cross-Functional Teams<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With a diverse portfolio of\u00a0spanning equipment, consumables, and services, each supported by its own dedicated sales and service teams, STERIS naturally managed distinct permissions across groups while fostering collaboration between them. As the business continued to grow, a unified platform became increasingly valuable to streamline coordination, reduce potential miscommunication, and accelerate sales cycles in a highly regulated environment, all while maintaining rigorous compliance standards.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. <strong><strong>Streamlining Complex Sales Cycles for Equipment, Consumables, and Services<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The company&#8217;s sales model involves intricate workflows, from high-value equipment installations with asset tracking to recurring consumable orders and after-sales service contracts. Supporting these varied processes called for a more standardized, digitally enabled opportunity management system that could offer clearer pipeline visibility, more consistent quoting, and better performance tracking, ultimately helping to improve win rates and strengthen operational control across the entire lifecycle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. <strong>Optimizing Dealer Management and Service Cost Efficiency<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As STERIS&#8217;s dealer network expanded, forecasting, self-ordering, and rebate processing grew increasingly complex to manage through manual methods, introducing higher communication overhead. A dedicated partner portal with deeper integration into internal systems presented an opportunity to enhance end-to-end visibility, automate key interactions, reduce costs, and improve overall customer satisfaction, enabling stronger, more responsive partnerships with dealers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"neocrm-solution\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-21b386b9b57f9a4755d4f4946307f2b0\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Comprehensive Customer 360 View and Refined Business Management<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm built complete digital archives for terminal users (hospitals) and distributors, enabling fine-grained management of all business activities. Every stakeholder now has real-time access to unified customer data, streamlining collaboration across sales, service, and operations teams while ensuring accurate, centralized information for faster decision-making.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Tailored Opportunity Management for Complex Sales Cycles<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm\u2019s Sales Cloud introduced specialized opportunity processes differentiated by equipment and consumables sales. Automated workflows, intelligent reminders, and stage-specific controls provide full pipeline visibility and strengthen team coordination. This allows sales representatives to manage deals more effectively from initial inquiry through to closure, significantly boosting win rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. Dealer Portal and Standardized Field Service Management<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm deployed a Partner Cloud portal that empowers distributors with self-service forecasting, autonomous ordering (including rebate settlement), and seamless integration with internal systems for closed-loop transactions. Simultaneously, the Field Service Cloud delivers refined management for service engineers\u2014including work orders, asset tracking, and installation processes\u2014standardizing operations and improving efficiency.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"result\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-28f28d9ef2a17545ed032185c02c5d49\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since partnering with Neocrm, STERIS has successfully built a powerful marketing-service integrated platform that delivers measurable business impact. The unified system has created a complete Customer 360 view, turning scattered data into valuable customer assets and enabling every team member to work from a single source of truth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sales and service teams now benefit from fine-grained opportunity management with smart reminders, resulting in stronger collaboration, faster follow-up, and higher win rates across equipment, consumables, and service deals. Distributors are fully empowered through the self-service portal, enjoying efficient closed-loop ordering, accurate rebate processing, and real-time visibility that strengthens channel partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Service operations have been standardized through the Field Service Cloud, dramatically improving engineer productivity, reducing costs associated with complex installations and maintenance, and elevating customer satisfaction levels. With powerful BI analytics providing intelligent visualization of sales, service, and partner performance, leadership gains clear, data-driven insights that support faster and more confident strategic decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation has been enthusiastically adopted across the organization, proving Neocrm\u2019s ability to handle the unique complexities of the medical device sector.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With Neocrm, STERIS created a fully integrated Sales Cloud, Field Service Cloud, and Partner Cloud platform serving 220 users across sales representatives, after-sales engineers, operations, management, and channel distributors. 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