{"id":10529,"date":"2026-04-22T14:09:20","date_gmt":"2026-04-22T06:09:20","guid":{"rendered":"http:\/\/43.154.112.44\/en\/?post_type=customer_stories&#038;p=10529"},"modified":"2026-08-13T17:52:12","modified_gmt":"2026-08-13T09:52:12","slug":"pharmaniaga-transformed-pharmaceutical-sales-and-service-operations-with-neocrm-integrated-platform","status":"publish","type":"customer_stories","link":"https:\/\/www.neocrm.com\/en\/customer-success-stories\/pharmaniaga-transformed-pharmaceutical-sales-and-service-operations-with-neocrm-integrated-platform\/","title":{"rendered":"Pharmaniaga Transformed Pharmaceutical Sales and Service Operations with Neocrm Integrated Platform"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-58c9ca04 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"http:\/\/www.neocrm.com\/wp-content\/uploads\/2026\/04\/Pharmaniaga-.png\" alt=\"\" class=\"wp-image-10540\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--50)\">Pharmaniaga Berhad is one of Malaysia\u2019s largest integrated pharmaceutical groups, established in 1994. As a key player in the national healthcare ecosystem and a subsidiary of Boustead Holdings, the company provides comprehensive manufacturing, logistics, distribution, sales, and marketing services across the pharmaceutical value chain.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-container-core-group-is-layout-0733ed0b wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b3543725 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-ce289aff3244b18a1fd22f3334c4d987 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">Healthcare &amp; Life Sciences<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-58bf71c4f0d9e952fce8cda9581e4775 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">3,500+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dfcfa174 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-53fbf3b7dafccaa0bad892deec1828e3 wp-block-paragraph\" style=\"font-size:1.5em;font-style:normal;font-weight:800\">Malaysia<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\n  <li><a href=\"#result\">Result<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-48a0472e wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"business-challenge\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-d4d239eed6a5ffe1a86c28fb054643fd\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. <strong>Building a More Resilient, Connected Contact Centre<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As Pharmaniaga\u2019s business grew, higher operating volumes placed greater demands on the contact center\u00a0and its connectivity with key systems such as Oracle ERP, while integration with third-party platforms added complexity to keeping data aligned. A more resilient, cloud-based approach was needed to ensure consistent performance and smooth data exchange as the organization scaled.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. <strong>Meeting the Growing Demand for Mobile Field Sales Tools<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With a large field force regularly visiting doctors and clinics, often in areas with intermittent network coverage, demand grew for a more user-friendly mobile tool with dedicated visit management features. A comprehensive mobile solution with offline capabilities could help representatives capture activity data on the spot, enable real-time oversight, and boost field efficiency.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. <strong>Advancing Real-time Visibility and Marketing Sophistication<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Faster decision-making and closer cross-functional collaboration increased the need for up-to-the-minute visibility into sales performance and key metrics, along with a more structured approach to managing doctor engagement events, sample distribution ROI, and targeted email campaigns. Modern, integrated tools with real-time dashboards, campaign management, and performance analytics offered a clear opportunity to sharpen marketing impact and strengthen sales effectiveness.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"neocrm-solution\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-21b386b9b57f9a4755d4f4946307f2b0\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Standardized End-to-End Sales Process with Sales Cloud<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm implemented a comprehensive Sales Cloud solution with 100 licenses, creating a unified LTO pipeline. This standardized workflow allows the advertisement sales team to track deals seamlessly from initial advertiser inquiry through to closed sales, providing full visibility and consistency across the entire process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Flexible Price Book for Complex Media Packages<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neocrm digitized Astro\u2019s diverse advertisement packages and tiered pricing into a flexible Price Book within the platform. Sales representatives can now quickly configure accurate quotations for multi-channel bundles, while built-in approval workflows enable managers to review and approve proposals efficiently, reducing errors and speeding up the sales cycle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. Real-Time Dashboards for Improved Forecasting and Insights<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Powerful management dashboards deliver real-time visibility into pipeline health, channel performance, package contributions, and individual sales representative results. These analytics tools support more accurate forecasting and enable data-driven decision-making, helping leadership identify top-performing areas and optimize resource allocation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be62dba3 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 id=\"result\" class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-28f28d9ef2a17545ed032185c02c5d49\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since partnering with Neocrm, Pharmaniaga has achieved a significant transformation in its sales, marketing, and service operations. The Neocrm\u2019s Sales and Partner Clouds have delivered exceptional stability and seamless integration with existing systems, while real-time dashboards have given managers instant visibility across the organization \u2014 enabling faster, more informed decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Field teams now benefit from intuitive mobile visit management with full offline support, allowing them to maintain high productivity even in challenging network conditions. Sample management and ROI analysis tools have optimized distribution costs, identified high-potential products and clinics, and strengthened doctor relationships through targeted activities and EDM campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With close to 200 users actively using the platform, Pharmaniaga has seen marked improvements in operational efficiency, collaboration between sales and service teams, and overall customer engagement. The enthusiastic adoption across the organization demonstrates Neocrm\u2019s ability to deliver practical, scalable solutions tailored to the complex needs of pharmaceutical distribution.<\/p>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Pharmaniaga modernized its sales, marketing, and service processes across 165+ users by migrating to a stable Neocrm cloud platform with seamless ERP, CTI integration, and real-time dashboards. The solution delivers a greater operational stability, data visibility, and efficiency for Malaysia\u2019s leading pharmaceutical distributor serving public and private healthcare providers.<\/p>\n","protected":false},"author":1,"featured_media":10539,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[],"customer_story_category":[45],"class_list":["post-10529","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","customer_story_category-healthcare_life_science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pharmaniaga Transformed Pharmaceutical Sales and Service Operations with Neocrm Integrated Platform - Neocrm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neocrm.com\/en\/customer-success-stories\/pharmaniaga-transformed-pharmaceutical-sales-and-service-operations-with-neocrm-integrated-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaniaga Transformed Pharmaceutical Sales and Service Operations with Neocrm Integrated Platform - Neocrm\" \/>\n<meta property=\"og:description\" content=\"Pharmaniaga modernized its sales, marketing, and service processes across 165+ users by migrating to a stable Neocrm cloud platform with seamless ERP, CTI integration, and real-time dashboards. 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